Finding My Virginity: The New Autobiography

Első borító
Penguin, 2017. okt. 10. - 480 oldal
Twenty years after his iconic memoir Losing My Virginity, the world’s ultimate entrepreneur is back with the rest of the story.

Richard Branson’s Losing My Virginity shared the outrageous tale of how he built Virgin from a student magazine into one of the greatest brands in history. No challenge was too daunting, no opportunity too outlandish to pursue. And each new adventure started with five simple words: “Screw it, let’s do it.”
 
Now, fifty years after starting his first business, Branson shares the candid details of a lifetime of triumphs and failures and what he really thinks about his unique life and career. Finding My Virginity is an intimate look at his never-ending quest to push boundaries, break rules, and seek new frontiers—even after launching a dozen billion-dollar businesses and hundreds of other companies.
 
As he led Virgin into the new millennium, Branson fearlessly expanded the brand into new categories such as mobile, media, fitness, and banking and into every corner of the globe—all while preserving its iconoclastic, scrappy spirit. He even brought Virgin into space with Virgin Galactic, the world’s first commercial spaceline. Finding My Virginity takes us behind the scenes of the incredible brains, heart, and sacrifices that have gone into making private spaceflight an imminent reality—even after the biggest crisis Branson has ever faced.
 
But this book is much more than a series of business adventures. It’s also the story of Branson’s evolution from hotshot entrepreneur to passionate philanthropist and public servant, via Virgin Unite’s environmental and health initiatives and through the Elders, a council of influential global leaders. And it’s the story of his personal quest to become a better son, husband, father, and “grand-dude” to his four grandchildren.
 
Featuring a supporting cast that includes everyone from Bill Gates to Kate Moss, Nelson Mandela to Barack Obama, this is the gripping account of a man who will never stop reaching for the stars, in more ways than one. Find out how Branson did it for the first time—all over again.
 

Tartalomjegyzék

Prologue
1
1999
5
What You See Is What You Get
14
Building a Business from the Back of a Beer Mat
23
Lets Get Physical
35
How to Start a Train Company
41
Answering Madibas Call
48
Chapter 7What do you call a Virgin employee with a tie? The defendant
55
Shoes
230
Revealing Character
238
Dad
248
Like a Rolling Stone
260
Necker
272
Weddings
282
Startups
290
Calculated Risks
306

The World Turned Upside Down
62
The Elders
72
Theyre building a spaceship
81
An Englishman in America
92
The Rebel Billionaire
102
Crossing the Channel
112
Steve
119
FourPlay
128
Holly and Sam
136
The Elders Assemble
146
Climate Change
156
Back on Track
168
Becoming a Banker
179
Planes and Mergers
189
Plain Sailing
200
Somebody mentioned the word hurricane
209
Chapter 24A Lost Night in Melbourne
223
The Accident
316
Moving On
326
Floating
338
Audacious Ideas
349
Satellites
365
Good Morning Vietnam Goodbye Madiba
382
Brexit
396
Traingate
410
Were free
420
GrandDude
429
Epilogue
438
Acknowledgments
446
Seventyfive Close Shaves
447
Picture Credits
457
Index
459
Copyright

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A szerzőről (2017)

Sir Richard Branson, founder and chairman of The Virgin Group, is a world-famous entrepreneur, adventurer, activist, and business icon. His first memoir, Losing My Virginity, and his numerous books on business have been international bestsellers.

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