Agenda-SettingSAGE Publications, 1996. dec. 19. - 139 oldal What is the biggest social problem in the news today? Who makes issues newsworthy and important? Why do some issues receive more attention than others? Social issues that are widely recognized on the media's agenda often demand attention on the public agenda, and in turn influence the policy agenda, creating policy changes. James W. Dearing and Everett M. Rogers's research on social issues that hit the top of the media agenda - e.g., the war on drugs, drunk driving, the Exxon Valdez, the Ethiopian famine, and AIDS - provides important theoretical and practical insight into the agenda-setting process and its role in effecting social change. This reader-friendly volume introduces students to an important area of communication research and offers them direction for further inquiry. Researchers and professionals in political and mass communication, media studies, research methods, and marketing also will appreciate this volume's insightful approach to agenda-setting and policy. |
Tartalomjegyzék
Media Agenda Studies | 24 |
Longitudinal Approaches | 54 |
Policy Agenda Studies | 72 |
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agenda-public agenda relationship agenda-setting effects agenda-setting function agenda-setting process agenda-setting research agenda-setting scholars analysis attention behavior Beverly Hills Chicago communication scholars Communication yearbook concept D. L. Shaw designated driver Donald Shaw drug issue election emergence of American Ethiopian famine Exxon Valdez Eyal foreign policy Hillsdale individuals influence issue of AIDS issue proponents issue salience Iyengar Journal of Communication Journal of Political Journalism Quarterly Lawrence Erlbaum Len Bias Linsky longitudinal M. E. McCombs Eds mass communication research mass media Maxwell McCombs McCombs and Shaw measured media agenda media agenda-public agenda Media agenda-setting media coverage national agenda Newbury Park newspaper Paper presented paradigm policy agenda policy agenda-setting policymakers Political Science poll public agenda public agenda-setting public issues Public Opinion Quarterly real-world indicators Rock Hudson Rogers role Sage salience setting process Shaw & M. E. social problem Takeshita television U.S. media variables Wanta War on Drugs York