Mastering Online Marketing: 12 World Class Strategies That Cut Through the Hype and Make Real Money on the Internet

Első borító
Entrepreneur Press, 2008. jan. 1. - 262 oldal
Learn to avoid the #1 problem that plagues most online businesses—an under-performing website. The rise in online shopping has led countless entrepreneurs to jump on the e-commerce bandwagon—but despite their big dreams and hard work, most fail. This book shows them how to succeed in grabbing their piece of the e-commerce pie. Forgoing get-rich-quick hype for best practices and solid marketing principles, two world-class online marketers offer an unbeatable 12-step system that creates a profitable and sustainable online business. Hundreds of proven strategic and tactics, as well as dozens of time-saving web resources, help you jumpstart the process. The authors reveal the 10 most common e-commerce mistakes and offer fail-safe strategies for avoiding them. Innovative automation strategies save you time and money and help you create new streams of passive income. Featuring current technology—including Web 2.0 innovations, web conferencing, podcasts, blogging and more—this comprehensive manual puts website owners on the road to profitability.
 

Tartalomjegyzék

CHAPTER
2
The Other Side of the Story
5
CHAPTER
6
CHAPTER
8
Personality Traits of Successful Businesspeople
16
Reminders
24
THE KEY TO SUSTAINABLE ONLINE SUCCESS
25
Reminders
48
THE KEY TO INCREASED SALES AND LIST BUILDING
113
What You Need To Know
130
Types of Automation
139
Taking Money Online
147
Your Interactive Adventure
154
Web Video Simplified
164
Teleconferencing and Web Conferencing
170
Your Interactive Adventure
176

Repurposing New and Existing Products and Services
63
CHAPTER 4
69
Five Rules for Designing Your Site
84
Your Online Interactive Adventure
88
Sales Letter Overview
95
MustHave Sales Letter Elements
102
Strategies for Increasing Traffic
189
CHAPTER 10
205
Your Interactive Adventure
219
What Else Can You Do to Take Advantage of Web 2 0?
234
Reminders
249
Copyright

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A szerzőről (2008)

Mitch Meyerson (Scottsdale, AZ) has been a visionary and bestselling author and consultant for more than 20 years. He created the much acclaimed Guerrilla Marketing Coaching Program as well as other landmark internet programs including the Product Factory and Online Web Traffic School.

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