Tangible Strategies for Intangible AssetsMcGraw Hill Professional, 2004. nov. 22. - 337 oldal Intangible assets such as brands, patents, and intellectual capital are the new measures of corporate wealth. But one can't manage what one can't measure. And while assigning accurate valuations is a stringent requirement under new FASB accounting guidelines, it is far from easy. This book explains the latest thinking and techniques in measuring and managing intangibles. Innovative management disciplines like Balanced Scorecard are explained, while real-world examples from Amazon, eBay, and other firms demonstrate how companies are getting maximum advantage from all their intangible assets. |
Tartalomjegyzék
| 1 | |
| 15 | |
Chapter 3 Reporting GAAP | 35 |
Chapter 4 IT Stands for Intangible Technology | 65 |
Opening the Doors to Innovation from the Marketplace | 99 |
Chapter 6 The Honest BrokerAn Important OMI Ingredient | 121 |
Chapter 7 A Little Knowledge Management Is a Dangerous Thing | 141 |
Chapter 8 A Radical New Approach to Managing Knowledge | 163 |
Chapter 9 Customers at Any Cost? | 189 |
Chapter 10 Profitable Customers and the Loyalty Imperative | 213 |
Chapter 11 Managing People as an Asset Is a Capital Idea | 235 |
Chapter 12 Organizing for Value | 263 |
Epilogue | 287 |
Notes | 291 |
Index | 311 |
Gyakori szavak és kifejezések
accounting activity analysis application approach attempt bank base benefits better brand build calculation challenge Chapter communication company’s compensation considered contribution cost created creation decisions defined definition deliver direct drive economic effective effort elements emerged employees engineers example executives existing experience expressed fact Figure future goals goodwill growth human capital idea impacts important improved increase Indicator industry innovation intangible assets intellectual Intent interest internal investment issues kind knowledge knowledge management less loyalty means measure ment move operational organization organizational patent percent performance potential powerful practices problem profitability question reason relationship reporting returns sharing shift solution specific strategy structure Table tactics Team techniques thinking tion turn understanding workforce
Népszerű szakaszok
103. oldal - Venice the preamble of which noted that if "provisions were made for the works and devices discovered by men of great genius, so that others who may see them could not build them and take the inventor's honor away, more men would apply their genius . . . and build devices of great utility to our commonwealth" (Kaufer (1989), pp. 1-7). By the middle of the next century the idea had penetrated throughout much of Europe. The most effective and famous patent law was the Statute of Monopolies in England,...
144. oldal - Knowledge management involves the identification and analysis of available and required knowledge assets and knowledge asset related processes, and the subsequent planning and control of actions to develop both the assets and the processes so as to fulfil organisational objectives.
144. oldal - Knowledge Management caters to the critical issues of organizational adaptation, survival and competence in face of increasingly discontinuous environmental change. . . . Essentially, it embodies organizational processes that seek synergistic combination of data and information processing capacity of information technologies, and the creative and innovative capacity of human beings.
3. oldal - For purposes of this analysis, the task force adopted the following broad definition: intangibles are nonphysical factors that contribute to, or are used in, the production of goods or the provision of services or that are expected to generate future productive benefits to the individuals or firms that control their...
144. oldal - KM is the process through which organizations generate value from their intellectual and knowledge-based assets.
144. oldal - Knowledge Management is the collection of processes that govern the creation, dissemination, and utilization of knowledge.
110. oldal - Following the terrorist attacks in the United States on September 11, 2001...
144. oldal - KM depends on both cultural and technological processes of creation, collection, sharing, recomhination and reuse. The goal is to create new value by improving the efficiency and effectiveness of individual and collaborative knowledge -work while increasing innovation and sharpening decision-making.
144. oldal - KM, our working definition is that knowledge management refers to strategies and structures for maximizing the return on intellectual and information resources.
300. oldal - Behind Surging Productivity: The Service Sector Delivers," Wall Street Journal (November 7, 2003), p.
Hivatkozások erre a könyvre
ICIW20003-The 3rd International Conference on Information Warfare and ... Leigh Armistead Nincs elérhető előnézet - 2008 |