The Portable MBA in StrategyLiam Fahey, Robert M. Randall Wiley, 2001 - 414 oldal Over 525,000 Copies of the Portable MBA Series Sold Learn the best new ideas in BUSINESS STRATEGY from the brightest lights in the field This Second Edition of the phenomenally successful Portable MBA in Strategy brings you the latest developments in strategic thought, analysis, and implementation from an all-star team of teachers, authors, and consultants. Harvard's Michael E. Porter shows you how to enhance competitive advantage through a global strategy. C. K. Prahalad explains how to create and leverage core competencies-a strategy that has led many organizations to overwhelming success. Jeffrey Sampler of the London Business School demonstrates how the Internet and the rapidly evolving e-business economy challenge many of our fundamental ideas about strategy. H. Kurt Christensen and Anil Gupta map strategy alternatives for the corporate organization and its business units. Irene Duhaime demonstrates the relevance of strategy for small businesses. And John F. Mahon, Barbara Bigelow, and Liam Fahey explore political strategy-the need to manage relationships with the concerned segments of the public, trade associations, governmental agencies, community groups, and other stakeholders. You'll find penetrating insights about strategy-making from David Collis of Yale, George Day of the Wharton School at the University of Pennsylvania, Ellen Hart of Gemini Consulting, and many others. To take advantage of the newest, most innovative, most effective ideas in business strategy from minds that thrive on the cutting edge, start reading The Portable MBA in Strategy, Second Edition today. |
Tartalomjegyzék
Managing Marketplace Strategy | 3 |
Managing a Set of Businesses | 32 |
The Quest | 62 |
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activities Amazon.com arenas assess assets Brent Spar business unit buyer C.K. Prahalad capabilities chapter choices Coca-Cola competitive advantage competitors complementors consumer coordination core competencies costs create critical culture customers decisions economic effective emerging employees environment Environmental Scanning Evergreen software example execution external firm's focus functional global strategy goals groups Harvard Business School Hasbro Hewlett-Packard identify important industry innovation inputs intangible assets integration internal Internet investment involved issues knowledge levels leverage macroenvironment manufacturing market share marketplace Mattel ment Monsanto operating opportunities organization organization's organizational performance personal computer political strategy potential product lines product-market profitability programs relationships retail rivals role scenario scope segments senior managers small businesses small firms specific stakeholders Strategic Management strategic planning strategic tasks strategy alternatives strategy implementation subsystem success suppliers synergies tion tomers types U.S. Steel value chain
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Strategic Management in Public and Nonprofit Organizations: Managing Public ... Jack Koteen Nincs elérhető előnézet - 1997 |
Unternehmensstrategie als kreativer Prozess Peter A. Abplanalp,Roman Lombriser Nincs elérhető előnézet - 2000 |