Managing Business TransactionsFree Press, 1993. aug. 23. - 204 oldal Managing Business Transactions is the first book on the principles of a new managerial economics, based on transaction cost economics. The transaction, the basic unit of business has been studied by theoretical economists for decades. Rubin has translated their research into basic principles for managers at all levels to structure transactions to best achieve both individual and company goals. Rubin analyzes and offers strategies for transactions of all kinds. |
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142. oldal
... advertise or to pay back the franchise for some or all of its advertising expenditure . The amount paid for by the franchisor should depend on the extent to which the advertising benefits the particular franchisee . For example , a ...
... advertise or to pay back the franchise for some or all of its advertising expenditure . The amount paid for by the franchisor should depend on the extent to which the advertising benefits the particular franchisee . For example , a ...
151. oldal
... advertising for such goods will also be an important signal of quality . ADVERTISING We have discussed one function of advertising , the provision of a stream of quality assuring quasirents . However , advertising has many other ...
... advertising for such goods will also be an important signal of quality . ADVERTISING We have discussed one function of advertising , the provision of a stream of quality assuring quasirents . However , advertising has many other ...
152. oldal
... Advertising as a quality signal is most important for experience goods . Of particular interest are those goods for which repeat pur- chases are important . Here , expensive advertising conveys the following message : " We have spent a ...
... Advertising as a quality signal is most important for experience goods . Of particular interest are those goods for which repeat pur- chases are important . Here , expensive advertising conveys the following message : " We have spent a ...
Tartalomjegyzék
Make or Buy? | 3 |
Buying Complex Products | 23 |
Structuring Employment Agreements | 47 |
Copyright | |
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Financial Management Theory in the Public Sector Aman Khan,W. Bartley Hildreth Nincs elérhető előnézet - 2004 |