Culture and Enterprise: The Development, Representation and Morality of BusinessPsychology Press, 2000 - 148 oldal What is the animating 'spirit' behind what may appear to be the coldly calculating world of markets and business enterprise? Though often mathematically modelled in dry terms, markets can be looked at instead as meaningful domains of human activity. To economists, markets have been seen as nothing but objective 'forces' or allocation 'mechanisms'. This book, however, argues that they can be seen as involving the human spirit, personal expression and moral commitments. It presents the view that markets are not so much things that need to be measured as meanings that need to be narrated and interpreted. The aim of this book is to introduce two scholarly fields to one another, economics and cultural studies, in order to pose the question: how does culture matter to the economy? When we look at the economy as a legitimate domain of culture, it transforms our understanding of the nature of business life. By viewing markets as an integral part of our culture, filled with the drama of human creativity, we might begin to better appreciate their role in the world. |
Más kiadások - Összes megtekintése
Culture and Enterprise: The Development, Representation and Morality of Business Emily Chamlee-Wright,The late Don Lavoie Nincs elérhető előnézet - 2002 |
Gyakori szavak és kifejezések
academic action Albrecht Wellmer American analysis argue attitudes audience Austrian school behavior business characters business enterprise challenge classical liberal complex Confucian consumers contemporary corporate Critical Critical Theory critique cultural context cultural studies literature cultural studies scholars decisions democratic dominant culture Don Lavoie economic development economic prosperity economists employees entrepreneur entrepreneurship ethical ethnographic everyday example factors film firm framework Frankfurt School freedom Friedrich Hayek fundamental Habermas Hayek Hermeneutics human ideological important individual influence institutions interpretive issues Japanese Lavoie Lichter literary mainstream economics market processes Marxist meaning messages moral negative freedom norms overseas Chinese particular political popular culture portrayal of business portrayed position potential profits question resistance role screenwriters self-interest sense Soap Operas social responsibility social sciences society sort specific stakeholder analysis structure success television theory things traditional understanding University values viewers wealth Wellmer
Hivatkozások erre a könyvre
Foundations of Entrepreneurship and Economic Development David A Harper Nincs elérhető előnézet - 2004 |