East Asian Pop Culture: Analysing the Korean Wave

Első borító
Beng Huat Chua, Koichi Iwabuchi
Hong Kong University Press, 2008. febr. 1. - 320 oldal
The International group of contributors of this volume provides, collectively, a multi-layered analysis of the emerging East Asian media culture, using the Korean TV drama as its analytic vehicle. By closely examining the political economy of TV industry, audiences of the regional media flows in terms of gender subjectivity constructions, perceptions of colonial-postcolonial relationships, and nationalist responses to trans-national media culture exchanges, this volume highlights the multiple connectivities and implications of popular cultural flows and exchanges in East Asia. In spite of the obvious flows and exchanges that constitute pan-East Asian Pop Culture as a relatively coherent unit, the academic research community is far behind the cultural industry producers who have long factored the regional consumer market into their production and marketing. This volume is motivated by the need to find both the conceptual and institutional site(s) for the constitution of an East Asian Pop Culture. The resulting discoveries demonstrate that this culture co-exists with US domination in global media industry, and offers new empirical and conceptual insights into cultural globalization which cannot be ascertained in existing US-centric analyses.
 

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Tartalomjegyzék

East Asian TV Dramas Identifications Sentiments
1
Television Industry in East Asia
7
The Growth of Korean Cultural Industries and the
15
The Transnationalization
53
Structure of Identification and Distancing in Watching
73
Korean Media
91
Japanese Women as Viewers
143
Young Korean
157
Mapping Out the Cultural Politics of the Korean Wave
175
National Identity in Question
191
Pop Stars Publics
217
Notes
265
References
279
Index
305
Copyright

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A szerzőről (2008)

Chua Beng Huat is Professor in the Department of Sociology and the Asia Research Institute, National University of Singapore. His most recent book is Life Is Not Complete Without Shopping (2003). He is founding co-executive editor of the journal Inter-Asia Cultural Studies.

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