Diffusion of Innovations in Brazil, Nigeria, and IndiaDepartment of Communication, Michigan State University, 1970 - 300 oldal |
Tartalomjegyzék
Methodological Approaches to Studying Diffusion | 1-20 |
Communication and Transportation Facilities | 1-26 |
Chapter 2CONDUCT OF THE DIFFUSION PROJECT Everett M Rogers | 2-1 |
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Gyakori szavak és kifejezések
ACAR adoption of innovations agencies agricultural change agricultural innovations analysis behavior Brazilian change agent contact Chapter clients community newspapers conducted countries of study Data No Data degree dependent variable diffusing innovations diffusion of innovations Diffusion Project Earlier adopters Eastern Nigeria factor field experiments Figure Formal Education Formal Organization Leadership Functional Literacy Green Revolution health innovations Higher Higher India innovations in Brazil interviewers knowledge of innovations less developed countries less developed nations Level of Living literacy-reading mass media exposure measure Michigan State University Minas Gerais modern villages Modernization Variables multiple correlation opinion leaders opinion leadership peasant farmers peasant villages percent Phase II villages Phase III Treatment positively related program success Project Camelot Project Leader Project staff R-type radio forums relatively Research Assistant sample selected Social Participation system effects system variables Table three countries traditional villages Treatment Effects trips to cities Variables Related Variance Explained West Bengal West Godavari District