The Ultimate Book of Business Thinking

Market_Desc: · Aspiring Managers in marketing; sales and most other functions

Special Features: · Revised edition of bestseller· Part of high-profile repackage and re-launch of the Ultimate series

About The Book: From scientific management to knowledge management and from the agile organization to the virtual organization, Des Dearlove describes each idea, shows how it has been applied practically and gives alternative interpretations and definitions from the skeptics.Topics covered include: Balanced Scorecard, Boston Matrix, Core Competencies, Emotional Intelligence, Four Ps of Marketing, The Learning Organization, Relationship Marketing, Scenario Planning, Shareholder Value, Thought Leadership etc.