From Cliche to ArchetypeViking Press, 1970 - 213 oldal Six years after the publication of his seminal work, Understanding Media, the Extensions of Man, Marshall McLuhan linked his insights into media to his love of literature and produced From Cliché to Archetype. "In the age of electronic retrieval, the entire phenomenal universe is at once junkyard and museum" -- cliché and archetype. "Every culture now rides on the back of every other culture."In these pages, readers learn how to look at stale clichés with fresh eyes, as artists do, and discover that clichés provide the key to understanding Modernism, from the puns of James Joyce to Ionesco's Theater of the Absurd. McLuhan mines the greats of modern literature, such as Yeats, Eliot, and Pound, and points the way to richer understanding of their work. Discussion ranges over conventional topics of literary analysis such as genres, esthetics, rhetoric, paradox, mimesis, and parody, though never in conventional fashion, because McLuhan deliberately stakes his turf in a manner that draws technology and culture together. As a result, the key terms cliché and archetype are not confined to language but are shown to have counterparts in the non-linguistic world. -- |
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... scrapping all order , he will set up a school in which all will learn “ bloody in- structions . " There will be nothing left to retrieve but the scrapped clichés of violence . Joyce capsulated this moment of Macbeth's vision in his ...
... scrapping all order , he will set up a school in which all will learn “ bloody in- structions . " There will be nothing left to retrieve but the scrapped clichés of violence . Joyce capsulated this moment of Macbeth's vision in his ...
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... for justice . They appear as cannibals , as much as the jurymen themselves . Any cliché , pushed to a high degree , is scrapped in favor of a new cliché which may be the revival of an old one - From Cliché to Archetype.
... for justice . They appear as cannibals , as much as the jurymen themselves . Any cliché , pushed to a high degree , is scrapped in favor of a new cliché which may be the revival of an old one - From Cliché to Archetype.
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... scrapped hypotheses of one's predecessors , discoveries would be difficult . Newton's idea of gravity was levity , i.e. , not down , but upward and outward . For his discovery he was dubbed " a gothic ape " since he seemed to be a ...
... scrapped hypotheses of one's predecessors , discoveries would be difficult . Newton's idea of gravity was levity , i.e. , not down , but upward and outward . For his discovery he was dubbed " a gothic ape " since he seemed to be a ...
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Absurd ancient archaic archetype art form artist audience awareness Bald Soprano becomes Book of Nature cliché cliché and archetype cliché-probe Colie consciousness contemporary corporate created creative criticism culture discovery dream electric emotion English entire environmental epyllion experience eyes film Finnegans Wake Frye function genre Happening hendiadys human Ibid innovation interface Ionesco James Hillman James Joyce Joyce's Joys of Yiddish language literary literate literature living mask means medieval ment metaphor middenheap mind modern myth narrative newspaper nineteenth century novel pagan paradox parody pattern perception phrase Plato poem poet poetry probe rag-and-bone reader recap repetition resonance retrieval roles scrapped sense service environment Shakespeare social society space speech story structure symbol T. S. Eliot technique theater theme things tion Toronto Daily Star tradition tribal truth Ulysses unconscious verbal visual W. B. Yeats W. H. Auden Waste Land William Empson word Yeats Yiddish Zolla