From Cliche to ArchetypeViking Press, 1970 - 213 oldal Six years after the publication of his seminal work, Understanding Media, the Extensions of Man, Marshall McLuhan linked his insights into media to his love of literature and produced From Cliché to Archetype. "In the age of electronic retrieval, the entire phenomenal universe is at once junkyard and museum" -- cliché and archetype. "Every culture now rides on the back of every other culture."In these pages, readers learn how to look at stale clichés with fresh eyes, as artists do, and discover that clichés provide the key to understanding Modernism, from the puns of James Joyce to Ionesco's Theater of the Absurd. McLuhan mines the greats of modern literature, such as Yeats, Eliot, and Pound, and points the way to richer understanding of their work. Discussion ranges over conventional topics of literary analysis such as genres, esthetics, rhetoric, paradox, mimesis, and parody, though never in conventional fashion, because McLuhan deliberately stakes his turf in a manner that draws technology and culture together. As a result, the key terms cliché and archetype are not confined to language but are shown to have counterparts in the non-linguistic world. -- |
Részletek a könyvből
1 - 3 találat összesen 23 találatból.
. oldal
... phrase books for studying foreign languages were also everyday resources for James Joyce ( who taught in the Berlitz School of Languages ) . His Wake raises the verbal stereotype to archetypal awareness as does Eliot's Sweeney's " I've ...
... phrase books for studying foreign languages were also everyday resources for James Joyce ( who taught in the Berlitz School of Languages ) . His Wake raises the verbal stereotype to archetypal awareness as does Eliot's Sweeney's " I've ...
. oldal
... phrase " on tap " as it were and this derivative sense , which has been current in France since the early ' eighties , came to England ca. 1890. Revenons à nos moutons ( cliché ) . A cliché is an outworn commonplace ; a phrase , or ...
... phrase " on tap " as it were and this derivative sense , which has been current in France since the early ' eighties , came to England ca. 1890. Revenons à nos moutons ( cliché ) . A cliché is an outworn commonplace ; a phrase , or ...
. oldal
... phrase that indicates the feeling of complete knowledge or mastery of some matter while indicating the sensory bias of the whole culture . In English we may say , " I know it like the back of my hand " ( visual ? ) . In Russian they say ...
... phrase that indicates the feeling of complete knowledge or mastery of some matter while indicating the sensory bias of the whole culture . In English we may say , " I know it like the back of my hand " ( visual ? ) . In Russian they say ...
Más kiadások - Összes megtekintése
Gyakori szavak és kifejezések
Absurd ancient archaic archetype art form artist audience awareness Bald Soprano becomes Book of Nature cliché cliché and archetype cliché-probe Colie consciousness contemporary corporate created creative criticism culture discovery dream electric emotion English entire environmental epyllion experience eyes film Finnegans Wake Frye function genre Happening hendiadys human Ibid innovation interface Ionesco James Hillman James Joyce Joyce's Joys of Yiddish language literary literate literature living mask means medieval ment metaphor middenheap mind modern myth narrative newspaper nineteenth century novel pagan paradox parody pattern perception phrase Plato poem poet poetry probe rag-and-bone reader recap repetition resonance retrieval roles scrapped sense service environment Shakespeare social society space speech story structure symbol T. S. Eliot technique theater theme things tion Toronto Daily Star tradition tribal truth Ulysses unconscious verbal visual W. B. Yeats W. H. Auden Waste Land William Empson word Yeats Yiddish Zolla