From Cliche to ArchetypeViking Press, 1970 - 213 oldal Six years after the publication of his seminal work, Understanding Media, the Extensions of Man, Marshall McLuhan linked his insights into media to his love of literature and produced From Cliché to Archetype. "In the age of electronic retrieval, the entire phenomenal universe is at once junkyard and museum" -- cliché and archetype. "Every culture now rides on the back of every other culture."In these pages, readers learn how to look at stale clichés with fresh eyes, as artists do, and discover that clichés provide the key to understanding Modernism, from the puns of James Joyce to Ionesco's Theater of the Absurd. McLuhan mines the greats of modern literature, such as Yeats, Eliot, and Pound, and points the way to richer understanding of their work. Discussion ranges over conventional topics of literary analysis such as genres, esthetics, rhetoric, paradox, mimesis, and parody, though never in conventional fashion, because McLuhan deliberately stakes his turf in a manner that draws technology and culture together. As a result, the key terms cliché and archetype are not confined to language but are shown to have counterparts in the non-linguistic world. -- |
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... once boundlessly presumptuous and modest to the point of self - annihilation . He says , if he wishes to damn a given work , " I don't understand it " ; and this is his formula for the most severe condemnation , for if his comprehension ...
... once boundlessly presumptuous and modest to the point of self - annihilation . He says , if he wishes to damn a given work , " I don't understand it " ; and this is his formula for the most severe condemnation , for if his comprehension ...
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... once . " This is simply another way of saying that verbal echo has once more become relevant . From a literal point of view , language so considered is a " rag - and - bone shop " of incomplete utterance . The incomplete building , like ...
... once . " This is simply another way of saying that verbal echo has once more become relevant . From a literal point of view , language so considered is a " rag - and - bone shop " of incomplete utterance . The incomplete building , like ...
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... Once more , then , paradoxes turn out to be paradoxical , to do two things at once , two things which contradict or cancel one another . " Thus , it is not only cliché that is paradoxical in its doubleness , but arche- type as well . As ...
... Once more , then , paradoxes turn out to be paradoxical , to do two things at once , two things which contradict or cancel one another . " Thus , it is not only cliché that is paradoxical in its doubleness , but arche- type as well . As ...
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Absurd ancient archaic archetype art form artist audience awareness Bald Soprano becomes Book of Nature cliché cliché and archetype cliché-probe Colie consciousness contemporary corporate created creative criticism culture discovery dream electric emotion English entire environmental epyllion experience eyes film Finnegans Wake Frye function genre Happening hendiadys human Ibid innovation interface Ionesco James Hillman James Joyce Joyce's Joys of Yiddish language literary literate literature living mask means medieval ment metaphor middenheap mind modern myth narrative newspaper nineteenth century novel pagan paradox parody pattern perception phrase Plato poem poet poetry probe rag-and-bone reader recap repetition resonance retrieval roles scrapped sense service environment Shakespeare social society space speech story structure symbol T. S. Eliot technique theater theme things tion Toronto Daily Star tradition tribal truth Ulysses unconscious verbal visual W. B. Yeats W. H. Auden Waste Land William Empson word Yeats Yiddish Zolla