From Cliche to ArchetypeViking Press, 1970 - 213 oldal Six years after the publication of his seminal work, Understanding Media, the Extensions of Man, Marshall McLuhan linked his insights into media to his love of literature and produced From Cliché to Archetype. "In the age of electronic retrieval, the entire phenomenal universe is at once junkyard and museum" -- cliché and archetype. "Every culture now rides on the back of every other culture."In these pages, readers learn how to look at stale clichés with fresh eyes, as artists do, and discover that clichés provide the key to understanding Modernism, from the puns of James Joyce to Ionesco's Theater of the Absurd. McLuhan mines the greats of modern literature, such as Yeats, Eliot, and Pound, and points the way to richer understanding of their work. Discussion ranges over conventional topics of literary analysis such as genres, esthetics, rhetoric, paradox, mimesis, and parody, though never in conventional fashion, because McLuhan deliberately stakes his turf in a manner that draws technology and culture together. As a result, the key terms cliché and archetype are not confined to language but are shown to have counterparts in the non-linguistic world. -- |
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... function of temporal cliché is to select for use one item or one feature out of a vast middenheap of mythological materials . It may be that the cue for selection occurs when , from the rationale of a dominant cliché complex , we make a ...
... function of temporal cliché is to select for use one item or one feature out of a vast middenheap of mythological materials . It may be that the cue for selection occurs when , from the rationale of a dominant cliché complex , we make a ...
. oldal
... function of varying stress . The French , incidentally , do not share this pattern with us and cannot hear the difference between these three utterances . The new rules of grammar for English , when they eventually appear , may describe ...
... function of varying stress . The French , incidentally , do not share this pattern with us and cannot hear the difference between these three utterances . The new rules of grammar for English , when they eventually appear , may describe ...
. oldal
... function , or func- tion following form , is impossible . In the East , form and function are one and the same ; form is the combination of space and function , and as function or space change , so does form , and therefore form is ...
... function , or func- tion following form , is impossible . In the East , form and function are one and the same ; form is the combination of space and function , and as function or space change , so does form , and therefore form is ...
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Absurd ancient archaic archetype art form artist audience awareness Bald Soprano becomes Book of Nature cliché cliché and archetype cliché-probe Colie consciousness contemporary corporate created creative criticism culture discovery dream electric emotion English entire environmental epyllion experience eyes film Finnegans Wake Frye function genre Happening hendiadys human Ibid innovation interface Ionesco James Hillman James Joyce Joyce's Joys of Yiddish language literary literate literature living mask means medieval ment metaphor middenheap mind modern myth narrative newspaper nineteenth century novel pagan paradox parody pattern perception phrase Plato poem poet poetry probe rag-and-bone reader recap repetition resonance retrieval roles scrapped sense service environment Shakespeare social society space speech story structure symbol T. S. Eliot technique theater theme things tion Toronto Daily Star tradition tribal truth Ulysses unconscious verbal visual W. B. Yeats W. H. Auden Waste Land William Empson word Yeats Yiddish Zolla