From Cliche to ArchetypeViking Press, 1970 - 213 oldal Six years after the publication of his seminal work, Understanding Media, the Extensions of Man, Marshall McLuhan linked his insights into media to his love of literature and produced From Cliché to Archetype. "In the age of electronic retrieval, the entire phenomenal universe is at once junkyard and museum" -- cliché and archetype. "Every culture now rides on the back of every other culture."In these pages, readers learn how to look at stale clichés with fresh eyes, as artists do, and discover that clichés provide the key to understanding Modernism, from the puns of James Joyce to Ionesco's Theater of the Absurd. McLuhan mines the greats of modern literature, such as Yeats, Eliot, and Pound, and points the way to richer understanding of their work. Discussion ranges over conventional topics of literary analysis such as genres, esthetics, rhetoric, paradox, mimesis, and parody, though never in conventional fashion, because McLuhan deliberately stakes his turf in a manner that draws technology and culture together. As a result, the key terms cliché and archetype are not confined to language but are shown to have counterparts in the non-linguistic world. -- |
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... effect mergers , retrievers of the tribal condition . It is a state that has already overtaken private enterprise ... effects of the inputs . The West , in contrast , has tried to maximize the sensational inputs and to minimize the ...
... effect mergers , retrievers of the tribal condition . It is a state that has already overtaken private enterprise ... effects of the inputs . The West , in contrast , has tried to maximize the sensational inputs and to minimize the ...
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... effect of the new environment is to mirror the image of the old one . The industrial nineteenth century developed a considerable empathy for anthropology and the study of nonliterate societies . Industrial and print technology have a ...
... effect of the new environment is to mirror the image of the old one . The industrial nineteenth century developed a considerable empathy for anthropology and the study of nonliterate societies . Industrial and print technology have a ...
. oldal
... effect of their maneuver is to draw vivid attention to the environment as a fact worthy of attention and as one capable of being manipulated into the noblest of forms . May these artists not also sense that the invisible environment is ...
... effect of their maneuver is to draw vivid attention to the environment as a fact worthy of attention and as one capable of being manipulated into the noblest of forms . May these artists not also sense that the invisible environment is ...
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Absurd ancient archaic archetype art form artist audience awareness Bald Soprano becomes Book of Nature cliché cliché and archetype cliché-probe Colie consciousness contemporary corporate created creative criticism culture discovery dream electric emotion English entire environmental epyllion experience eyes film Finnegans Wake Frye function genre Happening hendiadys human Ibid innovation interface Ionesco James Hillman James Joyce Joyce's Joys of Yiddish language literary literate literature living mask means medieval ment metaphor middenheap mind modern myth narrative newspaper nineteenth century novel pagan paradox parody pattern perception phrase Plato poem poet poetry probe rag-and-bone reader recap repetition resonance retrieval roles scrapped sense service environment Shakespeare social society space speech story structure symbol T. S. Eliot technique theater theme things tion Toronto Daily Star tradition tribal truth Ulysses unconscious verbal visual W. B. Yeats W. H. Auden Waste Land William Empson word Yeats Yiddish Zolla