From Cliche to ArchetypeSix years after the publication of his seminal work, Understanding Media, the Extensions of Man, Marshall McLuhan linked his insights into media to his love of literature and produced From Cliché to Archetype. "In the age of electronic retrieval, the entire phenomenal universe is at once junkyard and museum" -- cliché and archetype. "Every culture now rides on the back of every other culture."In these pages, readers learn how to look at stale clichés with fresh eyes, as artists do, and discover that clichés provide the key to understanding Modernism, from the puns of James Joyce to Ionesco's Theater of the Absurd. McLuhan mines the greats of modern literature, such as Yeats, Eliot, and Pound, and points the way to richer understanding of their work. Discussion ranges over conventional topics of literary analysis such as genres, esthetics, rhetoric, paradox, mimesis, and parody, though never in conventional fashion, because McLuhan deliberately stakes his turf in a manner that draws technology and culture together. As a result, the key terms cliché and archetype are not confined to language but are shown to have counterparts in the non-linguistic world. -- |
Mit mondanak mások - Írjon ismertetőt
FROM CLICHE TO ARCHETYPE
Felhasználói ismertető - KirkusThis intellectual cirque navire takes its organizational principle from the magus's masterwork, Understanding Media: namely, the proposition that each new medium subsumes not only pre-existing content ... Teljes értékelés elolvasása
Más kiadások - Összes megtekintése
Gyakori szavak és kifejezések
Absurd action ancient animal appears approach archetype artist attention audience awareness became becomes beginning Book Book of Revelation called century character cliché collective common complete consciousness corporate created criticism culture developed discovered discovery effect electric emotion English entire environment example experience expression eyes fact Finnegans Wake follows function genre give Happening human idea individual involvement James Joyce kind language literary literate literature living means mechanical ment mind Nature never object observed once Page paradox past pattern perception person phrase play poet present probe problem production quantum mechanics reader relation retrieval roles scrapped seems sense social society space speak specialized speech story structure symbol technique theater theme things thought tion tradition truth turn unconscious universal visual whole Yeats
Bibliográfiai információk
| Cím | From Cliche to Archetype |
| Szerzők | Marshall McLuhan, Wilfred Watson |
| Kiadó | Viking Press, 1970 |
| Eredeti forrása | a Kaliforniai Egyetem |
| Digitalizálva: | 2008. febr. 7. |
| ISBN | 0670330930, 9780670330935 |
| Terjedelem | 213 oldal |
| Idézet exportálása | BiBTeX EndNote RefMan |