Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
Houghton Mifflin Harcourt, 2007. máj. 22. - 384 oldal
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including
* strategies for marketing on the Internet (explaining when and precisely how to use it)
* tips for using new technology, such as podcasting and automated marketing
* programs for targeting prospects and cultivating repeat and referral business
* management lessons in the age of telecommuting and freelance employees
Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.
Mit mondanak mások - Írjon ismertetőt
Nem találtunk ismertetőket a szokott helyeken.
The Nature of the Guerilla
The 200 Weapons of Guerilla Marketing
Más kiadások - Összes megtekintése
advertising audience benefits billboard blog brand brochure business card canvassing catalog circular classified ads client commercial competitors copy cost create creative credibility customers direct mail direct marketing e-book e-mail entrepreneurs free seminars give Guerrilla Marketing Guerrillas know Handyman Hero headline idea Internet investment keep keting listen look magazine marketing methods marketing plan marketing weapons mind Music Mart newspaper offer owners percent personal letter phone number podcasting product or service profits prospects publicity purchase radio reader referral Search engine optimization search engines sell Seth Godin signs small business spot stations strategy success sure talk target telemarketing telephone marketing teleseminars television tell there’s things tion tomers trade shows unconscious mind webinars what’s words write yellow pages you’ll you’re you’ve