I Gentlemen: I have found The Engineering News to be the only paper we have advertised in that has proved of any value, and the results obtained by us from using this paper as an advertising medium have been all we could have asked. We have cause to be thankful to your paper. It gives me pleasure to wish you success. II Yours very truly, John Smith. Gentlemen: The results obtained from our last year's advertising in The Engineering News were very satisfactory and, in comparison with other mediums used, our expectations, based on your claims to us, were realized. Yours very truly, III Henry Thompson. Gentlemen: As a result of the one-inch "For Sale" card in The Engineering News two weeks ago, I sold a 1,000 HP. Stationary Steam Engine to one of your readers. It is very evident that the $1.20 thus spent was a good investment. Yours very truly, In ordering things you will, of course, tabulate the items so that they can be quickly added up and checked off: 672 South Street, Beaumont, Texas, John Wanamaker, Broadway, New York City. Dear Sir: Kindly send to my address by parcel post the following articles from your Spring and Summer Catalogue of 1919: I am inclosing a post office money order for $9.75, the amount of the bill. By giving this your prompt attention you will oblige Very truly yours, Mary V. Haywood. (Mrs. James R. Haywood). THE PARTS OF A LETTER There are four parts in every complete letter. These are the heading, the introduction, the body of the letter, and the conclusion. In our last business letter the heading is: 672 South Street, June 14, 1919. The introduction is: John Wanamaker, New York City. Dear Sir: The body of the letter is the letter itself. Commas may be omitted at the end of each line in the address. QUESTIONS 1. What is the relation between letters and life? 2. What special characteristic does each writer show in the first three letters? 3. Which of the three letters in lighter vein do you prefer? Why? 4. What three qualities does Huxley most admire in "Nettie"? 5. What are the chief differences between social or personal letters and business letters? Illustrate by the letters quoted. 6. What are the four parts of a letter? EXERCISE 1. Write a pleasant dunning letter. 2. Write a letter to the editor of your favorite magazine or newspaper telling him what pleases you most in his publi cation. 3. Write an order to the publishers for ten copies of this book. 4. Describe in a letter to a friend some place that you have visited or experience that you have had or story that you have read. 5. Your class in school invites another class to a party in honor of one of your teachers. Write the formal note. 6. Mr. and Mrs. John McAlister invite Mr. Hugh Swinton to dinner. Write the formal note. Write also Mr. Swinton's acceptance. 7. Order butter, eggs, and milk from a grocer. Itemize the order and include money order or check. |