The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online CampaignsJohn Wiley & Sons, 2016. ápr. 4. - 400 oldal The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns.
Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign. |
Tartalomjegyzék
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The Definitive Guide to Creating Strategic Targeted and Measurable Online Campaigns Chapter 3 Pay Per Click | 45 |
The Definitive Guide to Creating Strategic Targeted and Measurable Online Campaigns Chapter 4 Digital Display Advertising | 91 |
The Definitive Guide to Creating Strategic Targeted and Measurable Online Campaigns Chapter 5 Email Marketing | 121 |
The Definitive Guide to Creating Strategic Targeted and Measurable Online Campaigns Chapter 6 Social Media Marketing Part 1 | 153 |
The Definitive Guide to Creating Strategic Targeted and Measurable Online Campaigns Chapter 7 Social Media Marketing Part 2 | 187 |
The Definitive Guide to Creating Strategic Targeted and Measurable Online Campaigns Chapter 8 Mobile Marketing | 249 |
The Definitive Guide to Creating Strategic Targeted and Measurable Online Campaigns Conclusion | 357 |
The Definitive Guide to Creating Strategic Targeted and Measurable Online Campaigns Acknowledgments | 359 |
The Definitive Guide to Creating Strategic Targeted and Measurable Online Campaigns Glossary | 361 |
The Definitive Guide to Creating Strategic Targeted and Measurable Online Campaigns Additional Resources | 369 |
The Definitive Guide to Creating Strategic Targeted and Measurable Online Campaigns About the Digital Marketing Institute | 371 |
The Definitive Guide to Creating Strategic Targeted and Measurable Online Campaigns About the Author | 373 |
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The Definitive Guide to Creating Strategic Targeted and Measurable Online Campaigns End User License Agreement | 387 |
The Definitive Guide to Creating Strategic Targeted and Measurable Online Campaigns Chapter 9 Analytics | 287 |
The Definitive Guide to Creating Strategic Targeted and Measurable Online Campaigns Chapter 10 Strategy and Planning | 331 |
Más kiadások - Összes megtekintése
The Art of Digital Marketing: The Definitive Guide to Creating Strategic ... Ian Dodson Korlátozott előnézet - 2016 |
The Art of Digital Marketing: The Definitive Guide to Creating Strategic ... Ian Dodson Korlátozott előnézet - 2016 |
The Art of Digital Marketing: The Definitive Guide to Creating Strategic ... Ian Dodson Nincs elérhető előnézet - 2016 |