Intellectual CapitalInternational Thomson Business Press, 1997 - 204 oldal There is a new awareness in the boardroom. Across the world, major corporations are beginning to realise that their most valuable assets are intangible. They have discovered that the value of the corporation is no longer the buildings, the machinery or even the products, but customer loyalty, the ability to collaborate with business partners, intellectual property, electronic infrastructures and the innovative potential and know-how of employees. They have discovered that their greatest asset is intellectual capital. Now GEC, Motorola, Dow Chemical, Hewlett Packard, Merck, Rank Xerox, Siemens, Hoffman Laroche, Digital Equipment Corporation and other leading edge organisations are beginning to leverage this core asset to achieve real competitive advantage. Read this book and discover how to manage, control and record the value of the intangible assets in you business. The book provides a practical framework to audit intellectual capital in your organisation - learn what it is, what it's worth and how to manage it. |
Tartalomjegyzék
LIST OF FIGURES | 5 |
The Emergence of Intellectual Capital | 12 |
1 The components of intellectual capital | 13 |
Copyright | |
21 további fejezet nem látható
Gyakori szavak és kifejezések
achieve corporate goals agreements Anita Roddick aspects Audit Questions auditor backlog Barings Bank Bill Gates brand capital knowledge base collaboration competitive computer systems Copyright corporate culture Corporate Memory customer loyalty databases design rights develop distribution channel document domain employees ensure evaluate example expert expert systems expertise Figure focus franchise growth human-centred assets identify individual Information technology infrastructure assets innovation intangible assets intellectual capital audit intellectual capital knowledge intellectual capital management Intellectual Property Assets investment kaizen know-how knowledge management license management philosophy management process management team market assets market research methods Nestlé occupational assessment optimal organization patent perform person problem products and services protection Quadrant related competencies repeat business responsibility revenue Richard Branson Six Thinking Hats Skandia skills specify staff strategy tacit knowledge teleworkers tests thinking third millennium companies tion trade marks trade secret types valuable vocational qualifications work-force