DIFFUSION OF INNOVATIONS 3RD E REVFree Press, 1983 - 453 oldal Covers the theoretical framework and research evidence supporting an updated model of diffusion and presents a new intellectual venture, in that new concepts and new theoretical viewpoints are introduced. It reflects a more critical stance of difussion studies which have been based on a linear model of communication, the process by which messages are transferred from a source to a receiver. It shows the improved understanding that can be achieved by conceptualizing certain kinds of diffusion in light of the convergence model whereby participants create and share information with. |
Részletek a könyvből
61 oldal felel meg a(z) opinion leadership kifejezésnek ebben a könyvben
1 - 3 találat összesen 61 találatból.
Tartalomjegyzék
ELEMENTS OF DIFFUSION | 1 |
Innovations Do Not Sell Themselves | 7 |
Diffusion of Hybrid Corn in lowa | 32 |
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Más kiadások - Összes megtekintése
Gyakori szavak és kifejezések
adopt an innovation adopt or reject adopter categories agency analysis barefoot doctors behavior Cancian change agent contact Chapter characteristics clients cliques communication channels consequences cosmopolite decentralized diffusion systems degree developing nations diffusion networks diffusion of innovations diffusion process diffusion publications diffusion research diffusion scholars diffusion studies discontinuance drug Earlier adopters effects example family planning farm farmers gammanym heterophilous hijacking homophily hybrid corn idea implementation important independent variables individual individual-blame inno innovation process innovation-decision process innovation's interpersonal channels interpersonal networks investigations Iowa knowledge laggards later adopters mass media mass media channels no-till farming novation occur opinion leaders opinion leadership organization organizational paradigm perceived percent positively related potential adopters pro-innovation bias problem programs rate of adoption re-invention relative advantage Rogers role RS(E Rural Sociology sion snowmobile social system socioeconomic status stage structure tion uncertainty United village Yir Yoront
Hivatkozások erre a könyvre
Job Creation and Destruction Steven J. Davis,John C. Haltiwanger,Scott Schuh Nincs elérhető előnézet - 1996 |