Learning from World Class Companies

Learning from World Class Companies surveys a wide selection of multi-national corporations including Coca-Cola, American Express, Boeing, General Motors, IBM, Novartis AG, Wal-Mart Stores, Walt Disney and Daimler Chrysler. Each multinational company is profiled with an overview of the corporation and its history, its significant contributions to global business, and the challenges and opportunities facing it in the coming decade. Accompanying each profile is an article from journals and popular press highlighting a recent issue or problem. The companies and articles have been chosen to give the reader an overview of all of the issues relevant to international business today.