Consulting For Dummies

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John Wiley & Sons, 2011. jan. 31. - 384 oldal
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Consulting For Dummies, 2nd Edition includes a reorganization and narrower focus of the topic, with new or updated information that delves into the specifics of running your own consulting business. There is greater emphasis on the business of consulting, along with financial and legal issues involved in setting up a consulting business, deepening coverage of consulting proposals, and entirely new chapters on higher-level consulting issues that more-established consultants are demanding.
 

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Tartalomjegyzék

Introduction
1
Taking Your Consulting Business
5
So You Want to Be a Consultant
7
Introducing the Wonderful World of Consulting
9
Determining Whether Consulting Is Right for You
21
Taking the Plunge into Consulting Or at Least
35
Getting Your Consulting Business
49
Getting a Grip on Legalities Finances and Ethics
71
Selling Your Consulting Services 167 Chapter 12 The ABCs of Selling
169
Getting the Word Out Promoting Your Business
185
Building Business and Referrals through Current Clients
199
Building Business with New Clients
211
Taking Care of Business
229
Keeping Track of Your Time and Money
249
Communicating Your Way to Success
263
Troubleshooting Common Consulting Issues
277

Setting Your Fees
89
The Short Course in Consulting
107
The Short Course in Consulting 107 Chapter 7 Defining the Problem and Writing a Winning Proposal
109
Collecting the Client Data You Need
127
ProblemSolving and Developing Recommendations
137
ProblemSolving and Developing Recommendations 137 Chapter 10 Tell It Like It Is Presenting Your Recommendations
147
Implementation Making Your Prescriptions Stick
159
Selling Your Consulting Services
167
Building on Your Success
291
Advanced Pricing Strategies
301
Enhancing Your Image and Reputation
311
The Part of Tens
321
Ten Effective Marketing Strategies for New Business
329
Ten Ways to Build Business with a Client
335
Index
341
Copyright

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A szerzőről (2011)

Bob Nelson (San Diego, CA) is founder and president ofNelson Motivation, Inc., a management training and consulting firmbased in San Diego, California. As a practicing manager and abest-selling author, he is an internationally recognized expert inthe areas of employee recognition, rewards, motivation, morale,retention, productivity, and management. He is author of thebestselling book 1001 Ways to Reward Employees (Workman)— which has sold over 1.5 million copies worldwide —and coauthor of the best-selling book Managing For Dummies,2nd Edition, with Peter Economy (Wiley), as well as 18 other bookson management and motivation.
Bob has been featured extensively in the media, includingtelevision appearances on CNN, CNBC, PBS, and MSNBC; radioappearances on NPR, USA Radio Network and the Business NewsNetwork; and print appearances in the New York Times, theWall Street Journal, the Washington Post, and manymore. He writes a weekly column for American City BusinessJournals and a monthly column for Corporate Meetings &Incentives, among others.
Dr. Nelson received his PhD in management from The Peter F. DruckerGraduate Management Center of Claremont Graduate University insuburban Los Angeles, and received his MBA in organizationalbehavior from The University of California at Berkeley. For moreinformation on products and services offered by Nelson Motivation,Inc. — including speaking or consulting services — call800-575-5521. Visit Bob at his Web site: www.nelsonmotivation.com.

Peter Economy (La Jolla, CA) is a freelance businesswriter and publishing consultant who is associate editor of theApex award-winning magazine Leader to Leader, and coauthorof the best-selling book Managing For Dummies, 2nd Edition,with Bob Nelson (Wiley), Giving Back with Bert Berkley(Wiley), The SAIC Solution with J. Robert Beyster (Wiley),as well as the author or coauthor of more than 30 other books on awide variety of business and other topics. Visit Peter at his Website: www.petereconomy.com and be sure to check out his Free BookProject at: www.booksforfree.org.

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