Business Writing: What Works, What Won't

Első borító
Macmillan, 1994. aug. 15. - 255 oldal

A thorough, accessible, and results-oriented guidebook intended for today's business environment, Business Writing: What Works, What Won't offers the first and last word on writing memos, business letters, reports, and all other kinds of business documents. Wilma Davidson, a veteran corporate writing coach whose clients have included M&M Mars, Johnson & Johnson, Anheuser-Busch, and several other Fortune 500 companies, uses clear and memorable examples, charts, cartoons, and anecdotes to convey exactly what succeeds--and what fails--in written business communication.

This new edition of Business Writing has been fully revised and updated to cover e-mail, Palm Pilots, and the latest in word processor technology. It will be an indispensable reference for all students of business and management--a book that answers questions about style, provides guidance in matters of grammar, and reveals countless insights about writing with precision, confidence, humor, and eye-catching effectiveness.

Részletek a könyvből

Tartalomjegyzék

V
3
VI
5
VII
7
VIII
13
IX
15
XI
17
XII
23
XIII
25
XL
167
XLI
173
XLII
175
XLIII
176
XLIV
197
XLV
199
XLVI
203
XLVII
206

XIV
28
XV
32
XVI
39
XVII
42
XVIII
44
XX
46
XXI
58
XXII
62
XXIII
64
XXIV
67
XXV
69
XXVII
70
XXVIII
72
XXIX
73
XXX
74
XXXI
76
XXXII
78
XXXIII
83
XXXIV
85
XXXV
86
XXXVI
143
XXXVII
145
XXXVIII
147
XXXIX
156
XLVIII
208
XLIX
213
L
219
LI
221
LV
225
LVI
228
LVII
241
LVIII
243
LIX
249
LX
252
LXI
255
LXII
256
LXIII
263
LXIV
265
LXV
270
LXVI
273
LXVII
277
LXVIII
281
LXIX
285
LXX
289
LXXI
291
LXXII
293
Copyright

Gyakori szavak és kifejezések

A szerzőről (1994)

Wilma Davidson, Ed. D. is a writing and presentation-skills coach. Her clients include corporations throughout the Fortune 500. She is the author of Most Likely to Succeed at Work: How to Get Ahead at Work Using Everything You Learned in High School, Writing a Winning College Application Essay and Business Writing: What Works, What Won't. She lives in East Greenwich, Rhode Island, and Longboat Key, Florida.

Bibliográfiai információk