Business Writing: What Works, What Won'tA thorough, accessible, and results-oriented guidebook intended for today's business environment, Business Writing: What Works, What Won't offers the first and last word on writing memos, business letters, reports, and all other kinds of business documents. Wilma Davidson, a veteran corporate writing coach whose clients have included M&M Mars, Johnson & Johnson, Anheuser-Busch, and several other Fortune 500 companies, uses clear and memorable examples, charts, cartoons, and anecdotes to convey exactly what succeeds--and what fails--in written business communication. |
Mit mondanak mások - Írjon ismertetőt
Business writing: what works, what won't
Felhasználói ismertető - Not Available - Book VerdictBusiness writing manuals tend to fall into two traps. One is dwelling on how much business people hate to write because of bad teachers in school (no one wants to admit that writing takes thinking ... Teljes értékelés elolvasása
Tartalomjegyzék
V | 3 |
VI | 5 |
VIII | 7 |
IX | 13 |
X | 15 |
XII | 17 |
XIV | 23 |
XV | 25 |
XLV | 167 |
XLVI | 173 |
XLVII | 175 |
XLIX | 176 |
L | 197 |
LI | 199 |
LII | 203 |
LIII | 206 |
XVII | 28 |
XVIII | 32 |
XIX | 39 |
XX | 42 |
XXI | 44 |
XXIII | 46 |
XXIV | 58 |
XXV | 62 |
XXVI | 64 |
XXVII | 67 |
XXVIII | 69 |
XXX | 70 |
XXXI | 72 |
XXXII | 73 |
XXXIII | 74 |
XXXIV | 76 |
XXXV | 78 |
XXXVI | 83 |
XXXVII | 85 |
XXXVIII | 86 |
XXXIX | 143 |
XLII | 145 |
XLIII | 147 |
XLIV | 156 |