Rebirth of Rhetoric
Rebirth of Rhetoric brings together contributions from several fields to provide a forum in which a unifying theory for language and literature studies can be debated.The book does not aim to resurrect classical Renaissance rhetoric, but to remake it within a contemporary context. The context of texts (both spoken and written) is one of the main emphases of this collection, whether it is the ideology informing the text, or the way in which a text is transformed by its audience. The book also aims to present a range of practical approaches to the study of texts of all kinds: literary; televisual; film and photography. It also argues the case for developments in the Arts and Humanities which will bring together people working in Education, Linguistics, Composition, Literature and Cultural Studies.
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'Cultural studies' and the 'heritage' approach share common ground in that they are concerned also with products; one delimits itself to the products of a particular literary culture, whereas the other takes all products from all ...
... speaker/writer and audience, subject-matter and text or utterance. This theoretical perspective, like all good theory, suggests practical possibilities and alternatives. Given a particular situation, it can array 12 Richard Andrews.
Given a particular situation, it can array the possible routes a speaker/writer can take to achieve his or her end. It can service propriety, but also generate humour through impropriety. It can also provide a perspective on the ...
Thus the chapter serves as a reminder that 'rhetorics' can be constructed, and that their embodiment of particular ideologies must be looked at critically. After these two general essays, the next section of the book examines more ...
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