New Directions in Research on E-commerce (Google e-könyv)
Purdue University Press, 2003 - 356 oldal
It's a business truism nowadays that electronic commerce is a volatile, rapidly changing landscape. Despite recent discouraging trends, the fact remains that e-commerce is an integral force in business that must be reckoned with. Current research, however, has been limited to several narrow approaches, such as documenting economic performance, describing business models, and generating new applications and technologies. Charles Steinfield calls instead for an examination of how e-commerce influences fundamental relationships between consumers and firms, across firms, and between firms and the larger society in which they operate. New Directions in Research on E-Commerce offers an international group of scholars and practitioners representing eight countries at the cutting edge of electronic commerce. The essays are divided into four basic topics: understanding consumer responses to Internet stores; market structure and business-to-business e-commerce; e-commerce and industry structure case studies; and social and policy concerns in e-commerce. Collectively, they will help researchers, business leaders, and policy makers to arrive at informed, stable approaches to an essential facet of contemporary life.
Mit mondanak mások - Írjon ismertetőt
Nem találtunk ismertetőket a szokott helyeken.
The Internet and Consumer Buying Behavior A Research Framework and Analysis
The Impact of Perceived Channel Utilities Shopping Orientations and Demographics on the Consumers Online Buying Behavior
Market Structure and BusinesstoBusiness ECommerce
The Effects of Electronic Commerce on the Structure of Intermediation
Intermediaries and Trust on the Internet The Use and Prominence of Trusted Third Parties and Privacy Statements
Between Flexibility and Automation Evaluating Web Technology from a Business Process Perspective
Cybermediation in Auto Distribution Channel Dynamics and Conflicts
Electronic Commerce and the Implications for Market Structure The Example of the Art and Antiques Trade
Emerging Patterns from the Dynamic Capabilities of Internet Intermediaries The Case of the PC Industry
Social and Policy Concerns in ECommerce
The Evolution of the Digital Divide How Gaps in Internet Access May Impact Electronic Commerce
Community Level Socioeconomic Impacts of Electronic Commerce
Interoperability and Electronic Commerce A New Policy Framework for Evaluating Strategic Options
About the Authors
African-Americans Amazon.com analysis art and antiques asymmetric information auction houses Australia Bakos brand equity channel communication competitive CompUSA Computer-Mediated Communication consumer's cultural customers cybermediaries dealers dependent variable digital divide disintermediation distribution dynamic capabilities e-commerce economic effects Electronic Commerce electronic markets factors Finland firms functions groups Hispanics home computer IDS 3 IDS impact increase information systems information technology infrastructure Ingram Micro interaction interface intermediaries intermediation internal Internet access Internet Bookshop interoperability Israeli market maker Mercedes-Benz merchant non-students online buying behavior organizational past 6 months PC access perceived privacy statements recent Web users reduce regression relationships reputation respondents risk role RosettaNet sample Sarkar shoppers social specific standards Steinfield strategy strongly disagree/strongly agree sumers supplier Table tion traffic transaction costs TTPs TTPs and privacy usage variables Web-based auctions whites and African-Americans
28. oldal - Issues of how people use the technology become critical as businesses and retailers attempt to exploit the boom in marketing. There are large differences between a physical store and its electronic counterpart. A help button on the home page of the Web shopping site replaces the sales clerk's friendly advice and service. The familiar layout of the physical store becomes a maze of pull-down menus, product indices and search features. Now more than ever, the promise of electronic commerce and online...