What is the biggest social problem in the news today? Who makes issues newsworthy and important? Why do some issues receive more attention than others? Social issues that are widely recognized on the media's agenda often demand attention on the public agenda, and in turn influence the policy agenda, creating policy changes. James W. Dearing and Everett M. Rogers's research on social issues that hit the top of the media agenda - e.g., the war on drugs, drunk driving, the Exxon Valdez, the Ethiopian famine, and AIDS - provides important theoretical and practical insight into the agenda-setting process and its role in effecting social change. This reader-friendly volume introduces students to an important area of communication research and offers them direction for further inquiry. Researchers and professionals in political and mass communication, media studies, research methods, and marketing also will appreciate this volume's insightful approach to agenda-setting and policy.
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agenda-public agenda relationship agenda-setting function agenda-setting process agenda-setting research agenda-setting scholars American political analysis approach attention behavior Beverly Hills chapter Chicago Cobb Cohen concept correlated designated driver directional media effects disaggregation Donald Shaw drug issue Ethiopian famine example Exxon Valdez Eyal foreign policy Funkhouser 1973a Harvard Alcohol Project important problem facing individuals influence issue of AIDS issue proponents issue salience issue's Iyengar Journalism Quarterly Len Bias Linsky longitudinal mass communication research mass media Maxwell McCombs McCombs and Donald McCombs and Shaw media agenda media agenda-public agenda media agenda-setting media coverage national agenda newspaper organizations over-time paradigm policy agenda policy agenda-setting policymakers political scientists public agenda public agenda-setting public issues Public Opinion Quarterly putting an issue real-world indicators respondents Rock Hudson Rogers role Sage salience scientific setting process social problem stories Takeshita television tion U.S. media U.S. president variables Wanta War on Drugs Weaver Winsten York