The Beginnings of Communication Study in America: A Personal Memoir

Első borító
SAGE, 1997. febr. 12. - 206 oldal
Considered by most to be the founder of the field of communication studies, Wilbur Schramm could not be more qualified to write The Beginnings of Communication Study in America. This momentous new work acknowledges the seminal contributions of four inspirational scientists whose theories and methods were the foundation for the discipline called communication: Harold D. Lasswell, Paul F. Lazarsfeld, Kurt Lewin, and Carl I. Hovland. This final collection of Wilbur Schramm's perspective in its unfinished form, contains many of his personal insights on the field of communication. The editors have supplemented this volume posthumously by providing a chapter that completes the story of how communication study spread among U.S. Universities, and also contains an exceptional account of the story of Schramm himself, as the founder of communication, and the widespread agreement on his preeminence. The Beginnings of Communication Study in America will fulfill a great need for students, and researchers in mass communication, communication theory, and speech who are interested on the origins and history of communication study, and the significance of Wilbur Schramm's work [Publisher description].

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Tartalomjegyzék

The Forefathers of Our Forefathers 3379914
3
Author Index
13
Politics Power and
21
From Market Research
43
The Field the Group
67
Experiments Attitudes
87
The Establishment of Communication Study
123
Institutionalization of Advanced Communication
155
36
172
43
189
51
195
87
202
About the Authors
205
Copyright

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