80/20 Sales and Marketing: The Definitive Guide to Working Less and Making MoreEntrepreneur Press, 2013. júl. 22. - 230 oldal Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market and applying 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they’ll see exactly how much money they’re leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one’s natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers. |
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How to Get More 1000Hour Work Done | 141 |
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My Lattes Too Foamy | 185 |
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About the Author | 221 |
Gyakori szavak és kifejezések
80/20 Power Curve advertising average bell curve bleeding neck buyers c h a p t e r clicks coffee cold calls compiled list conversion customers Danielle Flanagan direct marketing dollars economics employees espresso machine everything Facebook Figure Five Power Disqualifiers give going Google ads Google AdWords guarantee Guerrilla Marketing hire hour huge Illustration by Danielle improvement John keyword kids least leverage LinkedIn look magazine Marketing DNA Test math million months offer Pareto Point PARETO SUMMARY Perry person positive feedback Power Laws Power Triangle problem prospects rack the shotgun Richter scale sales funnel salespeople seminar shoes social media solve someone spend split test Starbucks step talk teleseminar there’s things tool top 20 percent trying unique selling proposition What’s who’s you’re you’ve