MediaMaking: Mass Media in a Popular CultureSAGE, 2006 - 495 oldal Taking a unique approach to the study of mass communication and cultural studies, MediaMaking is a volume that presents the current knowledge about the relationship between media, culture, and society. What sets this volume apart from competing texts is the approach taken and the distinguished scholarship. Rather than examining each major medium separately (newspapers, books, magazines, radio, television, film), the authors contend that mass communication cannot be studied apart from the other institutions in society and the other dimensions of social life-each is shaping and defining the other. They hold that media can only be understood in relation to their context-institutional, economic, social, cultural, and historical. As such, this book explores the variety of ways in which the media are involved in our social lives. The authors explore the different relationships between the media and the systems of social value and social differences that organize power in contemporary society. They examine how the media are reproduced and consumed and what they produce in turn. Theoretically and analytically organized with sections on media′s relation to behavior, politics, media effects, the public, globalization, organizations, meaning , and ideology, this text offers students a more comprehensive understanding of the nature of media communication processes-an absolutely necessary part of understanding contemporary life. |
Más kiadások - Összes megtekintése
MediaMaking: Mass Media in a Popular Culture Lawrence Grossberg,Ellen Wartella,D. Charles Whitney,J. Macgregor Wise Nincs elérhető előnézet - 2005 |
Gyakori szavak és kifejezések
activities advertising American argued assume audience member become behavior Black broadcast cable cable television Chapter classical liberal codes commercial communication consumers contemporary corporations create critics cultural imperialism debates defined describe dominant economic example experience fact film forms genre global groups Hispanic human idea identity ideology images important individual influence institutions Internet interpellation interpretation issues journalists Latinos live magazines major mass media McWorld meaning media consumption media messages media products mediamaking medium modern movie narrative newspapers NWICO oral culture organizations particular people's political popular culture pornography postmodern profit questions radio reality relations relationship representation rock and roll role semiotics sense Sesame Street signifier soap operas social society story technologies television programs theory tion understand UNESCO viewers violence Wartella watching women