From Cliche to ArchetypeViking Press, 1970 - 213 oldal Six years after the publication of his seminal work, Understanding Media, the Extensions of Man, Marshall McLuhan linked his insights into media to his love of literature and produced From Cliché to Archetype. "In the age of electronic retrieval, the entire phenomenal universe is at once junkyard and museum" -- cliché and archetype. "Every culture now rides on the back of every other culture."In these pages, readers learn how to look at stale clichés with fresh eyes, as artists do, and discover that clichés provide the key to understanding Modernism, from the puns of James Joyce to Ionesco's Theater of the Absurd. McLuhan mines the greats of modern literature, such as Yeats, Eliot, and Pound, and points the way to richer understanding of their work. Discussion ranges over conventional topics of literary analysis such as genres, esthetics, rhetoric, paradox, mimesis, and parody, though never in conventional fashion, because McLuhan deliberately stakes his turf in a manner that draws technology and culture together. As a result, the key terms cliché and archetype are not confined to language but are shown to have counterparts in the non-linguistic world. -- |
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absurd absurdist ancient archaic archetype artist audience awareness Bald Soprano becomes cliché cliché probe Colie Collected Poems comic consciousness contemporary Copyright corporate created criticism culture discovery dream electric Elémire Zolla emotion English environmental epyllion Excerpts experience eyes Finnegans Wake FIRE CHIEF Friedrich Dürrenmatt Frye genre global Happening hendiadys human Ibid interface Ionesco James Hillman James Joyce Joyce's Leo Rosten literary literate literature Macmillan Company mask means ment metaphor mind modern myth nineteenth century novel Pages paradox parody pattern perception phrase Plato play poet poetry rag-and-bone retrieval roles scrapped sense service environment seventeenth century Shakespeare Silent Language SMITH social society Soprano space symbol T. S. Eliot technique theater theme tion Toronto Daily Star tradition tribal truth Ulysses unconscious University Press verbal Viking Press visual W. B. Yeats Waste Land William Butler Yeats William Empson word Wyndham Lewis Yiddish York