The Portable MBA in Entrepreneurship

Első borító
John Wiley & Sons, 2009. dec. 2. - 504 oldal
2 Ismertetők
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A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship

For years, the Portable MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree. The Portable MBA in Entrepreneurship covers all the ins and outs of entrepreneurship, using real-life examples and handy tools to deliver clear, honest, practical advice on starting a successful business.

If you're planning to start your own business, you'd best start with the facts. This reliable, information-packed resource shows you how to identify good business opportunities, create a business plan, do financial projections, find financing, and manage taxes. Other topics include marketing, selling, legal issues, intellectual property, franchising, starting a social enterprise, and selling your business.

  • Completely updated with new examples, new topics, and full coverage of topical issues in entrepreneurship
  • Includes customizable, downloadable forms for launching your own business
  • Comes with Portable MBA Online, a new web site that gives readers access to forms, study guides, videos, presentations, and other resources
  • Teaches you virtually everything you'd learn on entrepreneurship in today's best business schools

Whether you're thinking of starting your own business or you already have and just need to brush up on entrepreneurial basics, this is the only guide you need.

 

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Tartalomjegyzék

1
Opportunity Recognition Shaping and Reshaping
Entrepreneurial Marketing
vi
Business Planning
161
Debt and Other Forms of Financing
External Assistance for Startups
Legal and Tax Issues
297
Developing and Sustaining
Franchising
Social Entrepreneurship
Glossary
Index
Copyright

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A szerzőről (2009)

WILLIAM D. BYGRAVE, MA, DPHIL, MBA, DBA, is Professor Emeritus at Babson College, and also is a member of the Babson College Board of Trustees. Bygrave is founder of the Global Entrepreneurship Monitor (GEM), a worldwide consortium of leading universities studying the impact of entrepreneurship on country and worldwide economies.

ANDREW ZACHARAKIS, BS, MBA, PHD, is The John H. Muller, Jr. Professor of Entrepreneurship at the Arthur M. Blank Center for Entrepreneurship at Babson College. Renowned for his expertise in entrepreneurship, he has been quoted in such publications as the Wall Street Journal and the Los Angeles Times. He has also held investment banking and venture capital positions at the Cambridge Companies.

THE PORTABLE MBA SERIES, with more than 750,000 copies sold, provides readers with a continuing business education, providing comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today’s vital business topics.

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