The Evolution of MediaRowman & Littlefield, 2007 - 203 oldal A concise introduction to communication media's past, present, and future, "The Evolution of Media" is unique in that it addresses both mass media -- radio, television, and print -- and interpersonal media -- telephony, computer communication, and new technologies. The first part of the book describes the history and development of media technology; the second and third parts develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using analyses to illustrate the process. "The Evolution of Media" is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media. -- From publisher's description. |
Részletek a könyvből
1 - 5 találat összesen 32 találatból.
1. oldal
... physically delivered and telecommunicated media , paper - based and electronic media , and the many transmission media that carry telecommunication signals . The communication industry in the United States accounts for about 7 percent ...
... physically delivered and telecommunicated media , paper - based and electronic media , and the many transmission media that carry telecommunication signals . The communication industry in the United States accounts for about 7 percent ...
4. oldal
... physically delivered to the recipient . The news- paper — consisting of the printed word on paper — is the communication medium . Communication may be a one - way process in which the content is sent from one source to many recipients ...
... physically delivered to the recipient . The news- paper — consisting of the printed word on paper — is the communication medium . Communication may be a one - way process in which the content is sent from one source to many recipients ...
6. oldal
... physically delivered to the home . Cellular radio enables use of the phone when on the road and also helps direct lost delivery trucks to the home . In the future , optical fiber promises even more television programming , perhaps even ...
... physically delivered to the home . Cellular radio enables use of the phone when on the road and also helps direct lost delivery trucks to the home . In the future , optical fiber promises even more television programming , perhaps even ...
7. oldal
... PHYSICALLY - DELIVERED : ⚫ books • magazines ⚫ newspapers ⚫ postal mail • packages WIRELESS : ⚫ cell - phone • pagers ⚫ scanners • LEO / GEO phone MOVIE THEATERS FIGURE 1.2 Media - rich home INTRODUCTION 7.
... PHYSICALLY - DELIVERED : ⚫ books • magazines ⚫ newspapers ⚫ postal mail • packages WIRELESS : ⚫ cell - phone • pagers ⚫ scanners • LEO / GEO phone MOVIE THEATERS FIGURE 1.2 Media - rich home INTRODUCTION 7.
16. oldal
Sajnáljuk, az oldal tartalma korlátozott hozzáférésű..
Sajnáljuk, az oldal tartalma korlátozott hozzáférésű..
Tartalomjegyzék
Understanding Communication Media | 11 |
The Written Word From Printing to the Internet | 13 |
The World of Audio | 23 |
Still and Moving Images | 38 |
COMPARING MEDIA | 53 |
A Taxonomy of Communication Media | 55 |
The Modality Purpose and Interactivity of Communication | 63 |
Technology | 71 |
Content and Conduits | 119 |
Enhancements | 126 |
Convergence | 134 |
Industry Structure | 142 |
Thinking Strategically | 149 |
Five Factors for Shaping the Future | 151 |
Historical Perspectives | 158 |
Using the Five Factors | 163 |
Consumer Perspectives | 80 |
Media Comparisons | 88 |
Bandwidth | 94 |
Analyzing Media | 99 |
Services | 101 |
Computer Communication | 108 |
Technology Tutorial | 169 |
Bibliography | 187 |
191 | |
201 | |
Más kiadások - Összes megtekintése
Gyakori szavak és kifejezések
amplitude AT&T audience audio signal Audiotex bandwidth baseband bits broadband broadcast called camera carrier wave cassettes CATV cellular channel coaxial cable color communication media compact disc compressed conduit convergence copper wires database delivered physically digital video discs display e-mail electric electronic entertainment example facsimile factor FM radio frequency graphics home TV set interactive Internet interpersonal communication invented listening machine magnetic mass medium modality modem modulation motion pictures movie moving images munication newspapers one-way optical fiber personal computer physical delivery physically delivered picturephone radio waves recorded satellite sensory appeal sound speech stereo stored switched tape tele telecommunication teleconferencing telephone network telephone service telephone signals teletext television signals tion Today transmission transmitted two-way United various videocassette recorder videotex voice wireless World Wide World Wide Web
Népszerű szakaszok
201. oldal - He spent a year as visiting professor at the Annenberg School for Communication at the University of Southern California, in Los Angeles, in 1984.
9. oldal - All media are extensions of some human faculty- psychic or physicaL The wheel ... is an extension of the foot.
201. oldal - Noll spent nearly fifteen years performing basic research at Bell Labs and is one of the earliest pioneers in the use of digital computers in the visual arts.
201. oldal - ... said. (W Post, Jan 31/83, A-2) —NASA announced that John J. Martin was named associate administrator for aeronautics and space technology. Previously, Martin had served as vice president and general manager at Bendix Advanced Technology Center, Columbia, Md.; at the Institute for Defense Analyses; on the staff of the president's science adviser at the White House; as associate deputy to the director of central intelligence for the intelligence community; as principal deputy assistant secretary...