The Evolution of MediaRowman & Littlefield, 2007 - 203 oldal A concise introduction to communication media's past, present, and future, "The Evolution of Media" is unique in that it addresses both mass media -- radio, television, and print -- and interpersonal media -- telephony, computer communication, and new technologies. The first part of the book describes the history and development of media technology; the second and third parts develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using analyses to illustrate the process. "The Evolution of Media" is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media. -- From publisher's description. |
Részletek a könyvből
1 - 5 találat összesen 18 találatból.
6. oldal
... optical fiber promises even more television programming , perhaps even individual shows on demand . Coaxial cable is used to broadcast television programming and is made two - way for data access to the Internet through use of a cable ...
... optical fiber promises even more television programming , perhaps even individual shows on demand . Coaxial cable is used to broadcast television programming and is made two - way for data access to the Internet through use of a cable ...
32. oldal
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39. oldal
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77. oldal
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79. oldal
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Tartalomjegyzék
Understanding Communication Media | 11 |
The Written Word From Printing to the Internet | 13 |
The World of Audio | 23 |
Still and Moving Images | 38 |
COMPARING MEDIA | 53 |
A Taxonomy of Communication Media | 55 |
The Modality Purpose and Interactivity of Communication | 63 |
Technology | 71 |
Content and Conduits | 119 |
Enhancements | 126 |
Convergence | 134 |
Industry Structure | 142 |
Thinking Strategically | 149 |
Five Factors for Shaping the Future | 151 |
Historical Perspectives | 158 |
Using the Five Factors | 163 |
Consumer Perspectives | 80 |
Media Comparisons | 88 |
Bandwidth | 94 |
Analyzing Media | 99 |
Services | 101 |
Computer Communication | 108 |
Technology Tutorial | 169 |
Bibliography | 187 |
191 | |
201 | |
Más kiadások - Összes megtekintése
Gyakori szavak és kifejezések
amplitude AT&T audience audio signal Audiotex bandwidth baseband bits broadband broadcast called camera carrier wave cassettes CATV cellular channel coaxial cable color communication media compact disc compressed conduit convergence copper wires database delivered physically digital video discs display e-mail electric electronic entertainment example facsimile factor FM radio frequency graphics home TV set interactive Internet interpersonal communication invented listening machine magnetic mass medium modality modem modulation motion pictures movie moving images munication newspapers one-way optical fiber personal computer physical delivery physically delivered picturephone radio waves recorded satellite sensory appeal sound speech stereo stored switched tape tele telecommunication teleconferencing telephone network telephone service telephone signals teletext television signals tion Today transmission transmitted two-way United various videocassette recorder videotex voice wireless World Wide World Wide Web
Népszerű szakaszok
201. oldal - He spent a year as visiting professor at the Annenberg School for Communication at the University of Southern California, in Los Angeles, in 1984.
9. oldal - All media are extensions of some human faculty- psychic or physicaL The wheel ... is an extension of the foot.
201. oldal - Noll spent nearly fifteen years performing basic research at Bell Labs and is one of the earliest pioneers in the use of digital computers in the visual arts.
201. oldal - ... said. (W Post, Jan 31/83, A-2) —NASA announced that John J. Martin was named associate administrator for aeronautics and space technology. Previously, Martin had served as vice president and general manager at Bendix Advanced Technology Center, Columbia, Md.; at the Institute for Defense Analyses; on the staff of the president's science adviser at the White House; as associate deputy to the director of central intelligence for the intelligence community; as principal deputy assistant secretary...