The Evolution of Media
Rowman & Littlefield, 2007 - 203 oldal
A concise introduction to the evolution of communication media, past, present, and future, this book is unique in that it treats both mass media--radio, television, and print--and interpersonal media--telephony, computer communication, and new technologies. The first part of The Evolution of Media describes the history and development of media technology. The second and third parts of the book develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using sample analyses to illustrate the process. The Evolution of Media is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media.
Mit mondanak mások - Írjon ismertetőt
Nem találtunk ismertetőket a szokott helyeken.
Understanding Communication Media
The Written Word From Printing to the Internet
The World of Audio
Still and Moving Images
A Taxonomy of Communication Media
The Modality Purpose and Interactivity of Communication
Content and Conduits
Five Factors for Shaping the Future
Using the Five Factors
Más kiadások - Összes megtekintése
amplitude AT&T audience audio signal Audiotex bandwidth baseband bits broadband broadcast called camera carrier wave cassettes CATV cellular channel coaxial cable color communication media compact disc compressed conduit convergence copper wires database delivered physically digital video discs display e-mail electric electronic entertainment example facsimile factor FM radio frequency graphics home TV set interactive Internet interpersonal communication invented listening machine magnetic medium modality modem modulation motion pictures movie moving images munication newspapers one-way optical fiber personal computer physical delivery physically delivered picturephone radio waves recorded satellite sensory appeal sound speech stereo stored switched tape tele telecommunication teleconferencing telephone network telephone service telephone signals teletext television signals tion Today transmission transmitted two-way United various videocassette recorder videotex voice waveform wireless World Wide World Wide Web
201. oldal - He spent a year as visiting professor at the Annenberg School for Communication at the University of Southern California, in Los Angeles, in 1984.
201. oldal - Noll spent nearly fifteen years performing basic research at Bell Labs and is one of the earliest pioneers in the use of digital computers in the visual arts.
201. oldal - ... said. (W Post, Jan 31/83, A-2) —NASA announced that John J. Martin was named associate administrator for aeronautics and space technology. Previously, Martin had served as vice president and general manager at Bendix Advanced Technology Center, Columbia, Md.; at the Institute for Defense Analyses; on the staff of the president's science adviser at the White House; as associate deputy to the director of central intelligence for the intelligence community; as principal deputy assistant secretary...