The Evolution of Media

Első borító
Rowman & Littlefield, 2007 - 203 oldal
A concise introduction to the evolution of communication media, past, present, and future, this book is unique in that it treats both mass media--radio, television, and print--and interpersonal media--telephony, computer communication, and new technologies. The first part of The Evolution of Media describes the history and development of media technology. The second and third parts of the book develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using sample analyses to illustrate the process. The Evolution of Media is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media.

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Tartalomjegyzék

Understanding Communication Media
11
The Written Word From Printing to the Internet
13
The World of Audio
23
Still and Moving Images
38
COMPARING MEDIA
53
A Taxonomy of Communication Media
55
The Modality Purpose and Interactivity of Communication
63
Technology
71
Content and Conduits
119
Enhancements
126
Convergence
134
Industry Structure
142
Thinking Strategically
149
Five Factors for Shaping the Future
151
Historical Perspectives
158
Using the Five Factors
163

Consumer Perspectives
80
Media Comparisons
88
Bandwidth
94
Analyzing Media
99
Services
101
Computer Communication
108
Technology Tutorial
169
Bibliography
187
Index
191
About the Author
201
Copyright

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Népszerű szakaszok

201. oldal - He spent a year as visiting professor at the Annenberg School for Communication at the University of Southern California, in Los Angeles, in 1984.
9. oldal - All media are extensions of some human faculty- psychic or physicaL The wheel ... is an extension of the foot.
201. oldal - Noll spent nearly fifteen years performing basic research at Bell Labs and is one of the earliest pioneers in the use of digital computers in the visual arts.
201. oldal - ... said. (W Post, Jan 31/83, A-2) —NASA announced that John J. Martin was named associate administrator for aeronautics and space technology. Previously, Martin had served as vice president and general manager at Bendix Advanced Technology Center, Columbia, Md.; at the Institute for Defense Analyses; on the staff of the president's science adviser at the White House; as associate deputy to the director of central intelligence for the intelligence community; as principal deputy assistant secretary...

A szerzőről (2007)

A. Michael Noll is emeritus professor of communications at the Annenberg School for Communication at the University of Southern California and director of technology research at the Columbia Institute for Tele-Information. He worked previously at Bell Labs, the White House, and AT&T and brings all his varied and extensive experience to this book.

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