Strategy Formulation for General Managers: A Practical Guide for Establishing Corporate StrategyKendall/Hunt Pub., 1990 - 110 oldal |
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Tartalomjegyzék
A STRATEGIC PLANNING FRAMEWORK | 21 |
GROWTH AND DIVERSIFICATION | 41 |
The Development of Conglomerates | 50 |
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advantage advertising aerospace analysis Apple Apple Computer automobile basic billion Boston Consulting Group brand name camera cash cows cash flow Chapter compact disc Company Compaq competition competitors consumer corporate strategy cost decision diesel diversified firms division dollars Dr Pepper earnings per share Electric engines examples firm's Ford Fortune 500 functional area functional specialist Hewlett-Packard industry innovation investment Kmart Kodak largest line and staff locomotives long playing record major maker manufacturing market growth matrix organization McDonald's mission statement Motors operating organizational structure Patek Philippe percent of sales performance portfolio problem product lines product or service R&D strategies research and development retailer return on equity S-curve S.S. Kresge Sears sell shown in Exhibit soft drink strategic alternative strategy formulation successful television Textron tion top management transistor ture U.S. Steel vacuum tubes watches York