...theoretical perspectives. The first perspective is based on Weick's (1993, 1995) Sensemaking approach. He understands Sensemaking as "a process that is grounded...cues, and driven by plausibility rather than accuracy" (Weick, 1995: 17). He uses these characteristics "to investigate what Sensemaking is, how it works...

...language of accounting differs substantially from the language of engineering or marketing (Clegg, 1 989). Moreover, each function uses its own terminology and...sensemaking is, how it works and when it can fail" (Weick, 1995, p. 18). Weick (1995) views sensemaking as both an individual and a social activity by acknowledging...

...the principles of organizational sense-making. He identifies seven characteristics of sense-making: grounded in identity construction, retrospective,...social, ongoing, focused on and by extracted cues, driven by plausibility rather than accuracy. In Chapter 9 1 have applied Weick's general principles...