iron and wine that has become dirty looking, and see what a difference taking a little pains with an article does for it. Have epsom salts, borax, sodium bicarbonate, licorice powder, rochelle salts, alum, put up in folding boxes already for handing over the counter. Old bottles can be used for benzine, gasolene, turpentine. Tinctures, essences, and similar articles in great demand can be already put up in ten and twenty-five cent bottles with paper caps.

Dampness in the cellar spoils a lot of goods. Find out what goods are affected by heat, sunlight, dampness, and see that such goods are placed and always kept in the best places for them. Handling goods spoils them, especially delicate goods like Christmas booklets, stationery, valentines. If one of these falls on the floor the sale is lost, for the least little speck of dirt is enough to spoil its sale. A nail file drops out of a toilet set and is lost, the sale of the whole set is stopped unless you can get a nail file to exactly match the set. A chamois vest falls to the floor, it will be hard to get the spot off the face of the chamois. You will have to sell the vest at a big reduction. The sale of a fountain syringe is prevented because you find out at the last minute that some clerk lost the shut off or one of the pipes. Rough handling breaks cigar wrappers. A box of cigars dropped to the floor will break many of the ends. The least little smudge or finger mark spoils a pretty hand-painted candy box. A label drawer left open receives the overflow from a kettle of some boiling liquid and many labels are spoiled.

EVERYTHING IN ORDER.-The oft repeated phrases, “Order is heaven's first law" and "Cleanliness is next to godliness," have a strong bearing on the business of pharmacy. You should keep in mind the importance of applying these principles of order and cleanliness. Your store must be orderly. By that is not meant so much the conduct of people in the store, but to the orderly arrangement of the goods, and the store in general. "A place for everything and everything in its place" is the rule to insist on. It is just as easy to train your clerks to return everything to its proper place

after using it or after having shown it to a customer, as it is to allow them to throw it down on a show-case or table and trust to luck that somebody else in the store will put it back where it belongs. Everything in the store should present an orderly appearance. The goods on the shelves, the shelf bottles, should be close together or equally spaced. Empty spaces or shelves look badly. Fill top shelves with extra stock of effervescent salts, seidlitz powders, lithia tablets, your own remedies, surplus stationery stock, anything rather than have them empty.

Have a uniformity about the entire store, so that when a customer comes in he is at once "struck with the uniformity and orderliness of your show-cases, fixtures, signs, price tickets, and display of stock. When the price tickets fall on the floor and get soiled, make new ones, don't put the dirty ones back on the goods. Have the store signs and price tickets of the same color of cardboard and lettering. Use cool colors in summer and warm colors in winter. If you cannot carry out this idea for the whole store, carry it out for each separate show-case or counter display. A candy case filled with pretty boxes doesn't look well with a brown price ticket on one box, a green on another, a red on another; have them all brown, all green, or all red. All these details give a proper balance to your store; it proves that you take an interest in having everything orderly. Have the cigar lighter always in order, as many cigar customers are in a rush to light up a cigar.

EVERYTHING CLEAN AND SWEET.-People are quick to notice dirt and uncleanliness. Have everything scrupulously clean. Keep a special eye on the soda fountain. Have the soda menu clean and in its proper place on the ice cream table. A sticky soda counter, an unwiped stool or chair, a gummy ice cream table, a dusty show-case, a fly specked window, a cloudy mirror, a disorderly, tumbled arrangement of goods, price tickets half falling off of some article or turned upside down, empty spaces, dirty floor, all these conditions are quite common in pharmacies. They will drive

PHARMACY OF H. D. SMITH, ROXBURY DISTRICT, BOSTON, MASS.

EXAMPLE OF A CLEAN AND SWEET STORE.
FLY-SPECKED GLASS, NO TUMBLED GOODS, NO DISARRANGED PRICE TICKETS. STORE ALWAYS IMMACULATE.
SWEET AND WARM IN WINTER.

NO DUSTY SHOWCASES, NO SWEET AND COOL IN SUMMER,

customers away. People nowadays won't stand for a disorderly, untidy store. Remember that a large portion of your trade is women's trade and women are good housekeepers. The first thing they notice when they visit their neighbors or friends is the floor, then the walls, the furniture, the bric-a-brac. It is just the same when they visit your store. They look at your floor, especially in front of the soda counter, then your glass cases, mirrors, and the fixtures in general, and if they are not up to the proper standard of cleanliness you get some advertising of the wrong sort.

Another bad practice is that of leaving fly paper on the soda counter or near the sides of the fountain or laying it across the tops of the holders. Nobody wants to drink ice cream soda to the accompaniment of the death songs of a lot of flies. If there are any bad odors about the store get rid of them. Many such odors come from a poorly kept cellar. This part of the store should be clean also. Rubbish, straw, excelsior, and papers should not be thrown into a big pile on the cellar bottom, but put in boxes and barrels just as soon as goods are unpacked. In some cities the fire department authorities require this and the insurance companies demand it. A cellar filled with papers, excelsior, and boxes will send up your insurance rate. Not only that, but it makes a bad smell all through your store. A truckman will clean out your cellar every week just to get the kindling wood from the boxes. If you take care in opening the boxes, saving the covers and nails, you can get from six to fifteen cents apiece for them from foundries, shoe factories, paper box factories, etc. Have your store always wholesome and sweet smelling.

Have it said of your store that it is spotless, the clerks immaculate, and the minute a customer gets inside the door he is met with that sweet, wholesome smell, which comes from a clean, orderly, and inviting store. Then the women will say: "I just love to go in there; that proprietor is a good housekeeper as well as a good business man." That is the