Understanding media: the extensions of man
McGraw-Hill, 1964 - 359 oldal
When Marshall McLuhan first coined the phrases global village and the medium is the message in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our 21st century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.
Mit mondanak mások - Írjon ismertetőt
Nem találtunk ismertetőket a szokott helyeken.
Media Hot and Cold
Reversal of the Overheated
30 további fejezet nem látható
Más kiadások - Összes megtekintése
acceleration action American artist audience automation awareness become central nervous system century clock comic commodity money cool created cubism culture depth E. E. Cummings effect electric age electric media electric technology electronic Elias Canetti experience explosion extension fact film Finnegans Wake fragmented functions Greek Gutenberg homogenized hot medium human iconic implosion industrial instant intensity interplay involvement James Joyce jazz kind language Lewis Mumford lineal literacy literate lives machine MAD magazine magazine means mechanical ment mosaic motorcar movable types movie newspaper nonliterate numb oral organization participation patterns perception phonetic alphabet phonograph photograph physical political printed word psychic and social radio Renaissance role sense separation society space specialist speech speed speed-up stress structure tactile telegraph telephone things tion translate tribal TV image typewriter typography uniform visual Western Western world wheel writing