Intellectual Capital: The New Wealth of Organizations
Nicholas Brealey, 1998 - 278 oldal
Knowledge has become the most important fact of economic life. It is the chief ingredient of what we buy and sell, the raw material with which we work. In the new economy, intellectual capital not natural resources, machinery or even financial capital has become the one indispensable asset of corporations.
1 - 3 találat összesen 79 találatból.
Just as one can express the meaning "customer capital" as "the likelihood that
our customers will continue to do business with us," so one can define structural
capital as "the reasons smart people will come to work here and want to stay here
1 44 management literature describing how to put a monetary value on, for
example, customer loyalty (see Appendix) or brand equity (which is one
expression of customer capital: a willingness to buy your product even if it costs
more). Despite ...
1 65 Whether you're looking at human, structural, or customer capital, or their
interactions, don't confuse the "real" economy with the "intangible" one. It used to
be that information supported the "real" business; now it is the real business. 10.
Mit mondanak mások - Írjon ismertetőt
LibraryThing ReviewFelhasználói ismertető - markdeo - LibraryThing
Very good introduction to business. Great reading on the information age. Good insight into Knowledge Management and Intellectual Capital All entrepreneur's, business people, managers, and employees will benefit from this book. I highly recommend. Teljes értékelés elolvasása
LibraryThing ReviewFelhasználói ismertető - jaygheiser - LibraryThing
p. 203 "Just as the value a business creates derives less from the physical assets it controls than from the knowledge it develops and applies, so the importance and value of a caree is marked not by hierarchical position--a badge of the assets one contro Teljes értékelés elolvasása
The Knowledge Worker 3 7
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