Intellectual Capital: The New Wealth of Organizations
Nicholas Brealey, 1998 - 278 oldal
Knowledge has become the most important fact of economic life. It is the chief ingredient of what we buy and sell, the raw material with which we work. In the new economy, intellectual capital not natural resources, machinery or even financial capital has become the one indispensable asset of corporations.
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The story of how Merck & Co. — and its competitors in the prescription drug
industry — faced and coped with a rapid and potentially disastrous fall in the
value of their customer capital not only shows information's lead role but reveals
many of ...
Internally, Merck correctly counts R&D as capital investment rather than as an
expense. If those assets are added to tangible ones, Merck executives said at the
time, "we look pretty normal" in terms of ROA. (Let's not entirely believe drug ...
Now subtract that from this company's pretax earnings, which we got in step one
($3,694 billion). For Merck, the excess is $2.39 billion. That's how much more
Merck earns from its assets than the average drugmaker would. 6. Pay Uncle
Mit mondanak mások - Írjon ismertetőt
LibraryThing ReviewFelhasználói ismertető - markdeo - LibraryThing
Very good introduction to business. Great reading on the information age. Good insight into Knowledge Management and Intellectual Capital All entrepreneur's, business people, managers, and employees will benefit from this book. I highly recommend. Teljes értékelés elolvasása
LibraryThing ReviewFelhasználói ismertető - jaygheiser - LibraryThing
p. 203 "Just as the value a business creates derives less from the physical assets it controls than from the knowledge it develops and applies, so the importance and value of a caree is marked not by hierarchical position--a badge of the assets one contro Teljes értékelés elolvasása
The Knowledge Worker 3 7
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