Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
John Wiley & Sons, 2006. júl. 28. - 258 oldal
Praise for Book Yourself Solid
"Lead generation and conversion is the heart of any marketing enterprise, and Michael Port's ingenious and practical system is among the best I've seen. Read this book and transform your business!"
"Do your homework! This is not a conceptual, theoretical look at how to succeed as a service professional. Instead, it's just what you need if you're stuck and you'd rather invest in your future (by doing the right kind of work) than complain about it later."
"Going out on your own can be scary. But this book is a welcome antidote to that fear. It brims with savvy advice and nearly overflows with practical, hands-on exercises. Once you absorb the wisdom in these pages, you'll be ready, willing, and eager to fashion a more rewarding work life. Michael Port is the guy to call if you're tired of thinking small."
"If you're even slightly uncomfortable with the idea of networking, marketing, or selling, this is the book for you. Book Yourself Solid gives you everything you need to fill your business with ideal clients. Before you're even finished reading the book, you'll be inspired to take action!"
"Wow! I never expected this book to be so good. I love how it focuses on getting your ideal clients--and more than you can imagine possible. An excellent, inspiring, practical guide to outrageous success!"
Mit mondanak mások - Írjon ismertetőt
Review: Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and SellingFelhasználói ismertető - Aubree Deimler - Goodreads
Very helpful tips on building a business from defining your ideal target market to pricing, developing and launching programs and promoting yourself. Will be referring back to this one as I continue to grow my business. Teljes értékelés elolvasása
Review: Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and SellingFelhasználói ismertető - Yossi - Goodreads
tl;dr - identify your target market create a specific plan of approach Do a good job, brand yourself Be nice Create marketing content Establish a sales funnel using marketing content Nothing new here. Just a good summary of how to do business now-a-days. Teljes értékelés elolvasása
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