Shortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest IdeasPenguin, 2014. szept. 11. - 256 oldal A presidential speechwriter for Bill Clinton explores the hidden power of analogy to fuel thought, connect ideas, spark innovation, and shape outcomes From the meatpacking plants that inspired Henry Ford’s first moving assembly line to the "domino theory" that led America into Vietnam to the "bicycle for the mind" that Steve Jobs envisioned as the Macintosh computer, analogies have played a dynamic role in shaping the world around us—and still do today. Analogies are far more complex than their SAT stereotype and lie at the very core of human cognition and creativity. Once we become aware of this, we start seeing them everywhere—in ads, apps, political debates, legal arguments, logos, and euphemisms, to name just a few. At their very best, analogies inspire new ways of thinking, enable invention, and motivate people to action. Unfortunately, not every analogy that rings true is true. That’s why, at their worst, analogies can deceive, manipulate, or mislead us into disaster. The challenge? Spotting the difference before it’s too late. Rich with engaging stories, surprising examples, and a practical method to evaluate the truth or effectiveness of any analogy, Shortcut will improve critical thinking, enhance creativity, and offer readers a fresh approach to resolving some of today’s most intractable challenges. |
Más kiadások - Összes megtekintése
Shortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our ... John Pollack Korlátozott előnézet - 2015 |
Shortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our ... John Pollack Nincs elérhető előnézet - 2015 |
Shortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our ... John Pollack Nincs elérhető előnézet - 2014 |
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abstract actually aircraft Albert Einstein American analogical instinct analogy analogy’s Apple Apple’s argue argument baseball BernersLee bicycle Bork Cayley challenge civil rights coherent story Columcille conceptual Copernicus creative Daniel Kahneman Darwin decision Dedre Gentner described desktop DNA sample dream Edison Edsel Einstein emotionally emotions Eric Liu familiar fingerprints Finnen flight Ford Ford’s Fourth Amendment Frank Luntz George Lakoff gloves Gutenberg human Ibid ideas identify images imagination innovation insights intellectual intuitively invention John Pollack judge justice Kahneman King King’s Klann later leap machine meaning metaphors millions mind moving assembly line nation noted offered people’s personal computers planets political President president’s Press R. V. Jones Reagan reason reveal Roberts role rules Senate Sistine Chapel speech steamboat Steve Jobs struggle suggests Supreme Court things toilet seat umpire University words Wright brothers write wrote York