| Everett M. Rogers - 2003 - 576 oldal
Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department ... | |
| Everett M. Rogers - 1986 - 292 oldal
The industrial nations of the world have become Information Societies. Advanced technologies have created a communication revolution, and the individual, through the advent of ... | |
| Frederick Williams, Ronald E. Rice, Everett M. Rogers - 1988 - 232 oldal
The "new media" -- interactive videodiscs, telecommunications, computers, VCRs, teletext systems, and more -- present researchers with new challenges when it comes to studying ... | |
| Wilbur Schramm - 1997 - 224 oldal
Considered by most to be the founder of the field of communication studies, Wilbur Schramm could not be more qualified to write The Beginnings of Communication Study in America ... | |
| James W. Dearing, Everett M. Rogers - 1996 - 156 oldal
Agenda-Setting asks who sets the agenda that brings social problems into the public arena, on to the policy agenda and, finally, to a change of policy. It provides important ... | |
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