Communication of Innovations: A Cross-cultural ApproachFree Press, 1971 - 476 oldal Elements of diffusion: an overview; Merging diffusion research traditions: the middle range analysis; The innovation-decision process; Perceived attributes of innovations and their rate of adoption; Adopter categories; Opinion leadership and the multi-step flow of ideas; The change agent; Communication channels; Collective innovation-decisions; Authority innovation-decisions and organizational change; Consequences of innovations. |
Tartalomjegyzék
Perceived Attributes of Innovations and Their | 4 |
Social Change | 6 |
Communication Channels | 8 |
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adopt or reject adopter categories Agri agricultural attitude attributes of innovations authority decisions awareness-knowledge Beal and Rogers behavior change agents Chapter characteristics clients collective decisions communication channels compatibility concepts consequences cosmopoliteness Coughenour cultural decision to adopt degree diffusion of innovations diffusion studies dissonance drug Earlier adopters East Lansing effects example family planning farmers Fliegel heterophily homophily hybrid corn hybrid seed hypodermic needle model idea important India individual influence innovation-decision period innovation-decision process innovation's interpersonal channels investigations Iowa Katz Kivlin later adopters marijuana mass media channels messages methods middle range analysis occurs opinion leaders opinion leadership peasants percent persuasion function positively related rate of adoption relationship relative advantage Rogers with Svenning role Rural Soc rural sociology Ryan and Gross social change social status social structure social system sociometric stages system norms theory tion trialability Univ variables village Wilkening Yir Yoront