Guerrilla Marketing, 4th Edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusinessHarperCollins, 2007. máj. 22. - 384 oldal NATIONAL BESTSELLER The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century. Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur’s marketing bible—and the book every small-business owner should have on his or her shelf. |
Tartalomjegyzék
Minimedia Marketing | 95 |
Maximedia Marketing | 159 |
NewMedia Marketing | 213 |
The Nature of the Guerilla | 305 |
The 200 Weapons of Guerilla Marketing | 337 |
Más kiadások - Összes megtekintése
Guerrilla Marketing, 4th Edition: Easy and Inexpensive Strategies for Making ... Jay Conrad Levinson Korlátozott előnézet - 2007 |
Gyakori szavak és kifejezések
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