Guerrilla Marketing Attack: New Strategies, Tactics, and Weapons for Winning Big Profits for Your Small BusinessHoughton Mifflin Harcourt, 1989 - 194 oldal At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low costs of guerrilla marketing. |
Tartalomjegyzék
One Hundred Weapons for the Attack | 1 |
The Personality of the Successful Guerrilla | 17 |
The SevenWord Winning Credo | 28 |
From an Art to a Science | 40 |
Why Launch an Attack? | 55 |
Basic Training for Guerrillas | 66 |
A Dozen Tactics to Consider | 77 |
Gaining Effective Media Support | 91 |
Más kiadások - Összes megtekintése
Gyakori szavak és kifejezések
advertising agency Adweek aggressive arsenal benefits brochure budget business owners calendar clients commitment competition competitors consider copy cost coupons creative customer list direct mail direct marketing direct-response effective employees envelope expensive feel Fortune 500 give going Guerrilla Mar guerrilla marketing attack GUERRILLA TACTIC Guerrillas know headline human bond idea identity imagination important investment Jack Trout keep keting launch letter Levinson look magazines mailing list marketing weapons medium mini-media months Myth ness newspaper offer package percent person Procter & Gamble product or service profits purchase radio repeat response rate salespeople Scientific fact sell Seth Godin seven-word credo share of mind signs small businesses spend strategy successful guerrilla sure talk telemarketing television tell there's things toll-free number tomers trade show Truth TV commercials unconscious minds week words yellow pages York
Hivatkozások erre a könyvre
How Smart Small Businesses Grow: The Five Keys to Marketing Elaine Schneider Nincs elérhető előnézet - 2007 |