Smart BusinessJohn Wiley & Sons, 2005. jan. 14. - 300 oldal Smart Business is the definitive primer for understanding why companies behave as they do, what the basics of sound business practice are and where the stakeholders fit in. There are a handful of fairly simple but key drivers behind the way businesses operate and James Leibert explains them. Smart Business will enable readers to fast track their business skills. Smart books are essential primers to the key issues facing business people. They are practical and action-oriented, providing instant knowledge for ambitious and hungry professionals who want to make a lasting impression throughout their career. Smart books are designed to give killer approaches to key business subjects, and deliver sound principles in a style that is both informative and has attitude. They are the prefect resource for time-starved, information-hungry business people everywhere! |
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Adhocracy advertising answers to tough approach bargaining power behaviour benefits better brand capital cash Chapter companies company's competitive advantage competitors core competence corporate costs create creativity customer value creation decisions delegation develop difficult Edward De Bono effective efficiency efficient customer value employees example experience feedback financial find finding first flexible focus forecast Gary Hamel goals Henry Mintzberg ideas important improve industry influence initiatives innovation Internet investment investors leadership learning long-term look market dynamics Michael Porter Mintzberg network effects Nucor operational opportunities organization organizational performance Peter Drucker Philip Kotler planning problems product lifecycle profitable profits questions Q Rosabeth Moss Kanter segment sell share shareholders skills Smart answers Smart quotes Smart Things specific strategy success Summary of main suppliers task teams Things to Know tion tough questions trends trust value chain