Extreme Management: What They Teach at Harvard Business School's Advanced Management Program

Első borító
Grand Central Publishing, 2002. márc. 1. - 224 oldal
The Harvard Business School's Advanced Management Program (AMP) is an exhaustive nine-week boot camp that prepares the business elite for the highly competitive global marketplace. For the first time, these closely guarded secrets are available to executives and management personnel everywhere.

For the first time, these closely guarded secrets will be available to executives and management personnel everywhere. The book offers the chance to master the work models, the strategic perspectives, and visioning exercises that will turn good managers into revolutionary managers. Readers will learn how to create and sustain a competitive advantage in the global arena, manage for a world of changes yet to come, negotiate global transactions, establish enduring brand and corporate positioning, and much more.
 

Tartalomjegyzék

PROLOGUE
THE PRINCIPLES OF THE ADVANCED MANAGEMENT PROGRAM
BEHIND THE CURTAIN OF THE ADVANCED
Building WorldClass
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A szerzőről (2002)

Mark Stevens is a bestselling author, prominent CEO, one of the most famous marketers in the world, and a popular philosopher on the intersection of business and private life. His company's website is www.msco.com.

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